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# Auto-Powered Animations
The Subaru WRX STI Turns the Fast Track into a Flip Book

By Amelia Roblin | Published 2010-11-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/subaru-wrx-sti
References: [youtube](http://www.youtube.com/watch?v=zR3X9hJpbDo) & [subaru.au](http://www.subaru.com.au/about-subaru/news/breaking-news/2010/6/9/new-impreza-wrx-sti-sets-nurburgring-record)

I award my personal Grand Prix to whoever guessed straight away the [Subaru](https://www.trendhunter.com/trends/subaru-sti) WRX STI's star role in this remarkable commercial. As an epic effort on part of the infamous ad agency DDB Canada, this motorized motion picture leaves every other [car commercial](https://www.trendhunter.com/trends/where-have-you-been) I've seen in the dust.

To keep the viewer up to speed, this entire 50-second video was made possible by a Subaru WRX STI equipped with a camera. Recording 760 frames of animation, this Subaru WRX STI advertisement captures an illustrated exploit of the truly impressive Impreza. To see how the clip was made check out [this video](http://www.youtube.com/v/f6ROaFrFQvs?fs=1&hl=en_US).

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 15% | Activity: 72% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Auto-powered Animations:** Opportunity to create animated commercials using cars equipped with cameras.
- **Motorized Motion Pictures:** Utilizing motorized cameras to capture impressive and unique advertisements.
- **Illustrated Exploits:** Creating animated commercials that depict impressive feats using illustrations.

### Who This Affects Most

- **Automotive:** Opportunity for car manufacturers to showcase their vehicles through innovative advertising techniques.
- **Advertising:** Opportunity for ad agencies to create impactful commercials using animated illustrations and motorized cameras.
- **Animation:** Opportunity for animation studios to collaborate with car manufacturers and ad agencies to create unique animated commercials.

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