# Snow-Cat SUVs The Subaru TRAX STI by Ken Block Will Have You Wishing for Snow By Bianca | Published 2009-11-09 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/subaru-trax-sti References: [sub5zero](http://www.sub5zero.com/car-events/sema-show-2009-ken-blocks-subaru-trax-sti-gets-artic-shoes) & [autoblog](http://www.autoblog.com/gallery/ken-block-subaru-trax-sti/#3) Holy snow, this beast sure heats up winter! Unveiled at SEMA 2009 was the [Subaru](https://www.trendhunter.com/trends/trailseeker-ev-suv) TRAX STI by Ken Block, a [crazy SUV](https://www.trendhunter.com/trends/isuzu-basecamp-at35) on snow tracks designed to tear through powder. Instead of being propped on wheels, the body of the Subaru TRAX STI rests on the same type of tracks as [snowmobiles](https://www.trendhunter.com/trends/snowmobile-lineups) do. "The car floats through powder like it's swimming through whipped cream, yet it's going too fast to seem possible," Sub5zero says of the vehicle designed by Vermont SportsCar. "It carves S turns while never seeming to falter. And then on the packed stuff, it's like a normal STI, power-sliding around snowy bends." Powersliding in the snow? Where was the Subaru TRAX STI by Ken Block when I lived in Calgary? ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 71% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Snow Track Vehicles:** The development of snow track vehicles like the Subaru TRAX STI presents disruptive innovation opportunities for the winter sports and adventure tourism industries. - **Extreme Winter Vehicles:** The rise of extreme winter vehicles, such as the Subaru TRAX STI, opens up possibilities for innovation in the automotive and outdoor recreation industries. - **Off-road Performance in Snow:** The ability to achieve off-road performance in snowy conditions, as demonstrated by the Subaru TRAX STI, creates opportunities for disruption in the automotive and outdoor sports industries. ### Sectors Adopting This - **Winter Sports:** The winter sports industry can explore disruptive innovation opportunities by incorporating snow track vehicles like the Subaru TRAX STI into their offerings and experiences. - **Adventure Tourism:** Adventure tourism companies can embrace disruptive innovation by incorporating extreme winter vehicles like the Subaru TRAX STI into their winter activity offerings to attract thrill-seeking travelers. - **Automotive Manufacturing:** The automotive manufacturing industry has a chance to disrupt the market by developing their own line of extreme winter vehicles, inspired by the capabilities of the Subaru TRAX STI. ## Related on Trend Hunter - [Rugged Adventure-Ready Electric SUVs](https://www.trendhunter.com/trends/trailseeker-ev-suv.md) - [Weatherized Winter Concept Vehicles](https://www.trendhunter.com/trends/x-snow-speedium.md) - [Snow-Ready Electric Cars](https://www.trendhunter.com/trends/article-circle.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Extreme Terrain Truck Designs](https://www.trendhunter.com/trends/arctic-trucks-toyota-land-cruiser-250-at37.md) - [Record-Setting Electric Racecars](https://www.trendhunter.com/trends/subaru-sti.md) - [All-Wheel Durable Mountain Vehicles](https://www.trendhunter.com/trends/mountain-rescue.md) - [Custom-Modified Off-Road Vans](https://www.trendhunter.com/trends/volkswagen-halftrack-fox.md) - [Three-Wheeled Tank Track Motorcycles](https://www.trendhunter.com/trends/oruga-unitrack.md)