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# Automotive Mapping Platforms
Subaru Will Include TomTom Navigation in Its New US Vehicles

By Anton Schefter | Published 2020-01-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/subaru-tomtom-navigation
References: [tomtom](https://www.tomtom.com/company/press-releases/news/26021/) & [subaru](https://www.subaru.ca/WebPage.aspx?WebSiteID=282)

The all-new 2020 Outback and Legacy models from Subaru will now incorporate mapping and navigation components from the Dutch location technology and consumer electronics company, [TomTom N.V.](https://www.trendhunter.com/trends/microsoft-and-tomtom) (TOM2).

Included in the new Subaru models is an infotainment platform that uses TomTom Maps, in addition to a new navigation user interface. DENSO, the leading supplier of advanced automotive technology, will be the Tier 1 system provider for the manufacturer.

TomTom is known for its innovative and easy-to-use maps, navigation software, and online services for all consumer, enterprise and automotive sectors. Subaru's adoption is another major automotive partnership integrating TomTom technologies with automobiles, joining others like BMW, [Nissan](https://www.trendhunter.com/trends/aipowered-driving-app), and [Renault](https://www.trendhunter.com/trends/waze-1).

Image Credit: TomTom

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 42% | Activity: 5% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Incorporation of Mapping and Navigation Components:** The integration of advanced mapping and navigation technology into automotive systems presents opportunities for enhanced user experiences and improved efficiency.
- **Partnerships Between Automakers and Mapping Tech Companies:** Collaborations between automakers and mapping technology companies like TomTom open doors for disruptive innovations in the automotive industry.
- **Rise of Infotainment Platforms in Vehicles:** The increasing use of infotainment platforms in vehicles creates opportunities for the development of new features and services that enhance the driving experience.

### Industries Being Reshaped

- **Automotive:** In the automotive industry, the integration of advanced mapping and navigation components can lead to improved navigation systems and better user experiences.
- **Mapping Technology:** Partnerships between automakers and mapping technology companies present disruptive innovation possibilities in the mapping technology industry.
- **Consumer Electronics:** The incorporation of mapping and navigation components into vehicles opens up new avenues for consumer electronics companies to develop innovative infotainment platforms and services.

## Related on Trend Hunter

- [Generative AI Infotainment Systems](https://www.trendhunter.com/trends/microsoft-and-tomtom.md)
- [Advanced Automotive Systems](https://www.trendhunter.com/trends/waze-1.md)
- [Enhanced In-Vehicle Infotainment Systems](https://www.trendhunter.com/trends/toyota-audio-multimedia.md)
- [Community-Driven Mapping System](https://www.trendhunter.com/trends/mapping-system1.md)
- [Turn-By-Turn Truck Navigation Apps](https://www.trendhunter.com/trends/autosled.md)
- [Autonomous Car-Focused Mapping Platforms](https://www.trendhunter.com/trends/mapping-platform.md)
- [Sporty All-Electric Crossovers](https://www.trendhunter.com/trends/subaru-2026-uncharted.md)
- [Aftermarket Automotive Navigation Displays](https://www.trendhunter.com/trends/garmin-drive-53.md)
- [AI-Powered Driving Apps](https://www.trendhunter.com/trends/aipowered-driving-app.md)