# Sexy Sumo Wrestlers (UPDATE) Subaru Forester 2009 Ads Now in Print By Ayman | Published 2008-06-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/subaru-forester-sumo References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/06/sexy-sumo.html) & [pjddb](http://www.pjddb.com/noflash.html) Last month, TrendHunter.com brought you [Subaru's Sexy Sumo Carwash Video](http://www.trendhunter.com/trends/subaru-forester-sumo-car-wash), and this week we are following up with the print campaign. The idea is quite fresh: Let's get a couple of huge Japanese sumo wrestlers to pose seductively next to the new Subaru Forester 2009. That will show everyone that “Japanese SUVs just got a little sexier!” Right? Well, creative director Andrew Simon at [DDB](https://www.trendhunter.com/trends/cargurus-latest-ad), [Toronto](https://www.trendhunter.com/trends/stella-artois-ads) seems to think so. And the result is not sexy, but a totally hilarious print ad campaign that is sure to bring a smile to your face. I particularly like the analogy between Japanese SUVs and sumo wrestlers. The sumo wrestlers get all sexy at the car wash, gas station, and at a barn. The June 2008 ads were created with art director Paul Riss and copywriter Matt Antonello. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 74% | Activity: 62% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Japanese-inspired Advertising:** Opportunity for companies to incorporate Japanese culture and aesthetics into their marketing campaigns. - **Humorous Advertising:** Opportunity for companies to use humor to capture the attention of their target audience. - **Unconventional Use of Models:** Opportunity for companies to feature models who don't fit into traditional beauty standards in their ads. ### Industries Being Reshaped - **Automotive:** Opportunity for car companies to use out-of-the-box advertising to differentiate themselves in a crowded market. - **Fashion:** Opportunity for fashion companies to incorporate Japanese-inspired designs and aesthetics in their collections. - **Beauty:** Opportunity for beauty companies to promote diversity and inclusivity by featuring unconventional models in their campaigns. ## Related on Trend Hunter - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md)