# Sentimental Automotive Ads The Subaru ‘Baby Driver' Spot Makes a Profound Point By Jordan M | Published 2011-01-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/subaru-baby-driver References: [autoguide](http://www.autoguide.com/auto-news/2010/08/new-subaru-ad-promotes-brands-safety-captures-teen’s-“first-time-out”-driving-moment.html) & [subaru](http://www.subaru.ca) Every once in a while, a commercial like the [Subaru](https://www.trendhunter.com/trends/brz-hot-sauce) ‘[Baby Driver](https://www.trendhunter.com/trends/onerealpressure)’ ad comes along to remind you that [marketing masterpieces](https://www.trendhunter.com/trends/electric-capri) still exist. By embracing the power of a cultural connection, the Subaru ‘Baby Driver’ commercial evokes the most important priority of Subaru’s target market demographic: their child’s safety. The ad instead tugs at heartstrings by evoking the concern, anxiety, and the proud hopes and fears of a parent watching their child drive away for the first time. The father in the Subaru ‘Baby Driver’ spot feels safe knowing that his daughter is driving a Subaru. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 14% | Activity: 62% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Emotional Advertising:** Automotive companies can create emotional and memorable ad campaigns that tap into the fears and aspirations of their target demographics by featuring powerful cultural connections. - **Child Safety:** Child protection and safety concerns can be used by car companies to build trust and create emotional connections with parents in their advertising campaigns. - **Narrative Storytelling:** Automotive companies can use storytelling techniques to craft emotionally-charged ads that resonate with their target market more effectively. ### Where This Applies - **Automotive:** Automobile companies can leverage emotional appeal in advertising campaigns to build stronger brand connections with consumers. - **Marketing and Advertising:** Marketing and advertising professionals can learn from emotional and narrative-based ad campaigns to create more impactful and effective advertisements. - **Advertising Agencies:** Advertising agencies can use emotional and story-based techniques to create more memorable and emotionally impactful advertisements on behalf of their clients. ## Related on Trend Hunter - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Heartfelt Bank Ads](https://www.trendhunter.com/trends/synchrony-bank.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md)