# Traumatic Sportscar Campaigns The Subaru 2011 Impreza WRX STI Ad Campaign Takes Bystanders Riding By Allison Love | Published 2010-07-28 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/subaru-2011-impreza-wrx-sti References: [notcot.org](http://www.notcot.org/post/32929/) & [sub5zero](http://www.sub5zero.com/advertising/video-subaru-new-impreza-wrx-sti-ad-campaign-we-can-scare-anyone) The ad campaign for the [Subaru](https://www.trendhunter.com/trends/brz-hot-sauce) 2011 Impreza WRX STI takes passengers on a ride, as they get buckled in with rally driver Dave Mirra. Mirra takes these unsuspecting victims on a ride around a closed track at incredibly high speeds. There are, of course, cameras in the car to catch their reactions. Mirra takes five different groups of people along the track in the Subaru 2011 Impreza WRX STI and the reactions are priceless! From an elderly woman to a rough and tough manly man, and even a large-chested blonde, the riders in the Subaru ad campaign bring the LOLs. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 38% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Interactive Ad Campaigns:** Utilizing interactive experiences in ad campaigns to create buzz and engagement. - **Unexpected Marketing Tactics:** Using unexpected marketing tactics to capture attention and generate buzz. - **Brand Ambassadors:** Partnering with notable figures to promote brands and products. ### Where This Applies - **Automotive:** In the automotive industry, using interactive experiences in ad campaigns to create engagement and buzz. - **Marketing:** In the marketing industry, utilizing unexpected tactics to capture attention and generate buzz. - **Endorsements:** In the endorsement industry, partnering with notable figures to promote brands and products. ## Related on Trend Hunter - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Automotive Hot Sauces](https://www.trendhunter.com/trends/brz-hot-sauce.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Unique Auto-Racing Campaigns](https://www.trendhunter.com/trends/liquid-death-and-nascar.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md)