# Horrorcore-Themed Collections SUB-AGE Launches a Limited Collaborative Collection Full of Graphics By Amy Duong | Published 2018-04-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/subage References: [hypebeast](https://hypebeast.com/2018/3/sub-age-devilock-collaboration) & [zozo.jp](http://zozo.jp/brand/subage/) Japanese imprint label SUB-AGE follows its Spring/Summer 2018 collection with a range of new and limited apparel and footwear. The newest capsule is comprised of pieces that take on the motif of horrorcore visuals. The apparel offerings include long sleeve shirts, t-shirts, wide collared camp shirts, a shoulder bag, and sneakers. Most of the new SUB-AGE pieces boast [horror motif imagery](https://www.trendhunter.com/trends/uniqlo-and-junji-ito) and texts including t-shirts that have 'CRACK HEAD' and 'DEVILOCK' branding details on the chest and sleeves. Every garment boasts a different, yet violent visual print as a nod to the theme. The [skate sneakers](https://www.trendhunter.com/trends/vans-otw-x-undercover) are packed inside a box that bears a black coffin graphic detail as an additional nod to the overall horror motif. The items will be available for purchase online at SUB-AGE's ZOZOTOWN website. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 30% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Horrorcore-themed Apparel:** Opportunity for brands to explore horror-themed designs in their clothing collections. - **Graphic Print Shirts:** Growing demand for shirts with striking visuals, allowing for creative design opportunities. - **Limited Collaborative Collections:** Partnerships between brands to create exclusive and unique apparel and footwear offerings. ### Industries Being Reshaped - **Fashion:** Fashion brands can tap into the horrorcore trend by incorporating horror-themed visuals into their clothing lines. - **Streetwear:** Streetwear brands can leverage graphic print shirts to cater to the growing demand for unique and eye-catching designs. - **E-commerce:** Online retailers can capitalize on the popularity of limited collaborative collections by offering exclusive products through their platforms. ## Related on Trend Hunter - [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Horror-Creature-Inspired Footwear Capsules](https://www.trendhunter.com/trends/universal-monsters-collection.md) - [Limited-Edition True Crime Stores](https://www.trendhunter.com/trends/serial-killer-shop.md) - [Horror Film-Inspired Footwear](https://www.trendhunter.com/trends/horrific-crocs.md) - [Technical Streetwear Series](https://www.trendhunter.com/trends/brain-dead-adidas.md) - [Bold Anime-Inspired Streetwear](https://www.trendhunter.com/trends/geeks-rule-hellsing.md) - [Community-Honoring Eerie Graphic Merchandise](https://www.trendhunter.com/trends/boiler-room.md) - [Sleek Punk Skate Capsules](https://www.trendhunter.com/trends/zero-skateboards.md)