# California-Inspired Pomades This LRG x Suavecito Pomade Pays Tribute to Santa Ana, California By Charlotte Joyce Kidd | Published 2015-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/suavecito-pomade References: [hypebeast](http://hypebeast.com/2015/11/lrg-suavecito-pomade) & [suavecitopomade](http://www.suavecitopomade.com/) This LRG x Suavecito Pomade is a unique collaboration that pays tribute to both brands' origins in Santa Ana, California. LRG, which stands for Lifted Research Group, is a [streetwear brand](https://www.trendhunter.com/trends/xlarge-x-takumi) based in Orange County, California. For its most recent collaboration, it teamed up with [men's grooming products](https://www.trendhunter.com/trends/byrd-x-outer-banks) manufacturer Suavecito to create this vivid green pomade. The branding and label design of the LRG x Suavecito Pomade is inspired by the designers' shared hometown of Santa Ana. It features a graffiti-like logo on a brick background, with a bright splash of kelly green to reflect the unusual color of the signature Suavecito pomade inside. The men's premium grooming product comes in firme and original hold. The LRG x Suavecito pomade collection also includes a [co-branded t-shirt](https://www.trendhunter.com/trends/california-holiday). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 28% | Activity: 42% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Streetwear:** Collaborations between streetwear brands and grooming product manufacturers present disruptive innovation opportunities in the fashion and beauty industry. - **Localized Branding:** Emphasizing and incorporating local influences in product branding opens up disruptive innovation opportunities in various industries, such as fashion, beauty, and marketing. - **Colorful Grooming Products:** The use of vibrant and unconventional colors in grooming products offers disruptive innovation opportunities in the beauty industry to attract a younger and bolder consumer base. ### Sectors Adopting This - **Fashion:** The fashion industry can leverage collaborative streetwear partnerships to create unique and highly sought-after products. - **Beauty:** The beauty industry can explore localized branding strategies to connect with customers on a deeper level and differentiate their products in the market. - **Marketing:** Incorporating local influences in product branding provides disruptive innovation opportunities for marketing agencies to create targeted and culturally relevant campaigns. ## Related on Trend Hunter - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md) - [Tropical-Themed Soda Collabs](https://www.trendhunter.com/trends/beach-bound-collection.md) - [Anniversary Barber Polos](https://www.trendhunter.com/trends/mr-brothers-cut-club.md) - [Comprehensive Personal Care Lines](https://www.trendhunter.com/trends/suave.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Collaborative Soap Sequels](https://www.trendhunter.com/trends/dirt-destroyer.md) - [Art-Infused Razor Gift Sets](https://www.trendhunter.com/trends/graffiti-razor-gift-sets.md) - [Ramen Culture Streetwear](https://www.trendhunter.com/trends/xlarge-x-takumi.md) - [Limited-Edition Hairspray Packaging](https://www.trendhunter.com/trends/limitededition-hairspray.md)