# Secretive Tequila Spirits Suave Premium Tequila Founders Formula is Organic and Sophisticated By Michael Hemsworth | Published 2022-04-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/suave-premium-tequila-founders-formula References: [bevnet](https://www.bevnet.com/spirits/2022/suave-premium-tequila-announces-launch-of-founders-edition) & [suavetequila](https://suavetequila.com/en/)  The [Suave Premium Tequila](https://www.trendhunter.com/trends/suave-premium-tequila) Founders Formula has been unveiled as a premium spirit created with master distiller Jaime Villalobos as a secretively crafted drink for discerning consumers. Based on the lunar cycle, the spirit is crafted with an organic recipe and features a sustainable profile that will address consumer preferences for products that pay attention to the environment. The mysticism-driven spirt also speaks to increased curiosity about occult teachings and literature. The founders poke on the new Suave Premium Tequila Founders Formula saying, "The mission at [Suave Tequila](https://www.trendhunter.com/trends/body-care-campaign) is to produce the most naturally sophisticated, [organic tequila](https://www.trendhunter.com/trends/dynasty-spirits) on the market today … Our blend of sustainable growing methods and socially responsible production practices is second to none. [Suave] will never sacrifice quality for the sake of merchandising. [Suave] aims to raise the public’s opinion of what a high-quality premium tequila truly should embody." ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 22% | Activity: 59% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Organic Tequila Spirits:** Opportunity for disruptive innovation by exploring sustainable and organic methods of production and ingredients for tequila and other spirits. - **Lunar Cycle-based Distilling:** Opportunity for disruptive innovation by experimenting with lunar cycle-based distilling processes for premium spirits. - **Occult and Mysticism-inspired Beverages:** Opportunity for disruptive innovation by creating unique and mysterious beverage offerings inspired by occult teachings and literature. ### Who This Affects Most - **Tequila:** Opportunity for disruptive innovation by exploring sustainable and organic methods of production and ingredients for tequila and other spirits. - **Organic Beverage Industry:** Opportunity for disruptive innovation by introducing organic and sustainably-made spirits and beverages to the growing organic beverage market. - **Craft Beverage Industry:** Opportunity for disruptive innovation by creating unique and artisanal beverage offerings inspired by mysticism and occultism within the growing craft beverage industry. ## Related on Trend Hunter - [Lunar-Inspired Organic Tequilas](https://www.trendhunter.com/trends/suave-premium-tequila.md) - [Ultra-Rare Premium Tequila Expressions](https://www.trendhunter.com/trends/trending-spirits.md) - [Affordable Additive-Free Tequilas](https://www.trendhunter.com/trends/additivefree-tequilas.md) - [Premium Organic Tequilas](https://www.trendhunter.com/trends/organic-tequila.md) - [Rare Still Strength Tequilas](https://www.trendhunter.com/trends/still-strength-blanco.md) - [Sleek Tequila Bottles](https://www.trendhunter.com/trends/tequila-collection.md) - [Refreshing Ready-to-Drink Tequila Cocktails](https://www.trendhunter.com/trends/buena-f-organic-quencher.md) - [Artisanal Agave Spirits](https://www.trendhunter.com/trends/artisanal-agave-spirits.md) - [Distinctive Premium Tequilas](https://www.trendhunter.com/trends/handpicked-agave.md)