# Stylishly Adjoined Smartphone Tools The Styloola Application Merges Social Media Via Fashion By Jordy E | Published 2013-01-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/styloola-application References: [fashionotes](http://www.fashionotes.com/content/2013/01/manic-mobile-check-in-your-shopping-finds-with-styloola/) & [crunchbase](http://www.crunchbase.com/company/styloola) The Styloola application has been coined the "Foursquare on steroids for [fashion](https://www.trendhunter.com/trends/hangr)." This lofty description has been matched with The Blonde Salad blogger Chiara Ferragni stamp of approval, instantly attaching a great deal of hype to its current release. Styloola was initially developed in Milan. The free application merges the features of [Instagram](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored) with a particular focus upon style. Users of the database will be able to sift through the geographically-oriented purchases of members. Precise details comes through one's own [outfits](https://www.trendhunter.com/trends/closetiq) however as purchases can be tagged according to region, store and designer. Dubbed 'Check-In Your Purchases,' it allows viewers to pin point where they buy the displayed items, all the while taking from the ensembles of Styloola's international community. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Social Media Fashion:** The trend of merging social media with fashion provides opportunities for disruptive innovation in online shopping experiences and targeted advertising. - **Geographically-oriented Purchases:** The trend of tagging purchases with geographic information opens up opportunities for disruptive innovation in personalized shopping recommendations and location-based marketing strategies. - **Community-driven Styling:** The trend of leveraging user-generated content and community participation in styling outfits creates opportunities for disruptive innovation in fashion inspiration platforms and virtual fitting rooms. ### Who This Affects Most - **Social Media:** The social media industry can explore and develop new tools and platforms that integrate fashion and style, allowing users to engage with brands and discover products in innovative ways. - **Fashion Technology:** The fashion technology industry can leverage geolocation data and user preferences to offer personalized shopping experiences, virtual styling assistance, and seamless integration between online and offline fashion retail. - **E-commerce:** The e-commerce industry can utilize community-driven styling platforms to enhance customer engagement, encourage user-generated content, and provide personalized product recommendations based on location and style preferences. ## Related on Trend Hunter - [Style Intelligence Platforms](https://www.trendhunter.com/trends/fitchecklab.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md) - [Social Commerce Platforms](https://www.trendhunter.com/trends/21-buttons.md) - [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md) - [AI Fashion Tools](https://www.trendhunter.com/trends/snazz-ai.md) - [Focused Fashion Feeds](https://www.trendhunter.com/trends/clone.md) - [Crowdsourced Outfit-Picking Apps](https://www.trendhunter.com/trends/choiced.md) - [AI-Powered Styling Apps](https://www.trendhunter.com/trends/stylehack.md)