# Voice Assistant Stylists Poshmark's 'Stylist Match' Leverages Amazon Alexa for Recommendations By Laura McQuarrie | Published 2017-11-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stylist-match References: [psfk](https://www.psfk.com/2017/11/social-marketplace-parters-with-amazons-alexa-for-personal-styling-recommendations.html) & [blog.poshmark](https://blog.poshmark.com/2017/11/14/new-feature-alert-introducing-stylist-match/) Poshmark recently introduced a new feature called 'Stylist Match' that enables browsers and buyers to get real-time assistance from [Amazon](https://www.trendhunter.com/trends/amazon-x-wishi) Alexa. After opening Poshmark on one's phone and entering the feed, users are able to request seasonal or occasion-based styling themes. Those who own an Amazon [Echo](https://www.trendhunter.com/trends/teladoc) may also begin their experience with Stylist Match by saying: "Alexa, ask Poshmark to style me." Either way, Poshmark users are matched to a stylist who is able to make helpful recommendations on the spot based on a user's account information. Both online and in-store shopping experiences are being transformed with artificially intelligent assistants, treating consumers to a highly personalized, on-demand shopping experience that prioritizes ease and convenience. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Artificially Intelligent Assistants:** The use of AI assistants is transforming the shopping experience by providing personalized recommendations and on-demand assistance. - **Real-time Styling Recommendations:** Real-time styling recommendations from AI stylists offer personalized assistance to users based on their account information. - **Voice-activated Shopping:** Voice-activated shopping using assistants like Amazon Alexa is making shopping highly convenient and accessible for consumers. ### Sectors Adopting This - **E-commerce:** E-commerce companies can leverage artificially intelligent assistants to provide personalized recommendations and improve the overall shopping experience for customers. - **Fashion and Retail:** Fashion and retail brands can incorporate real-time styling recommendations to enhance customer engagement and increase sales. - **Smart Home Technology:** The integration of voice-activated shopping with smart home technology allows consumers to effortlessly shop for products by using AI assistants like Amazon Alexa. ## Related on Trend Hunter - [AI-Powered Stylists](https://www.trendhunter.com/trends/fitcheck-ai.md) - [AI-Powered Styling Platforms](https://www.trendhunter.com/trends/amazon-x-wishi.md) - [GenAI Fashion Assistants](https://www.trendhunter.com/trends/mango-stylist.md) - [AI Thrifting Assistants](https://www.trendhunter.com/trends/thredup-2.md) - [Denim Shopping Voice Assistants](https://www.trendhunter.com/trends/levis-jeans-fit-guide.md) - [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md) - [AI Style Assistants](https://www.trendhunter.com/trends/fitcheck-ai1.md) - [AI-Powered Style Assistants](https://www.trendhunter.com/trends/ralph-lauren-ask-ralph.md)