# Stylish UPF Clothing Claudent Combines Sun Protection with Ultra-Stylish Sensibilities By Kalin Ned | Published 2023-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-upf-clothing References: [highsnobiety](https://www.highsnobiety.com/p/stylish-upf-clothing-claudent/) & [claudent](https://claudent.com/) Claudent's newly launched stylish UPF clothing collection is garnering a lot of attention in the fashion world as it seems to answer the demand for [sun protection garments](https://www.trendhunter.com/trends/uv-protective) that do not compromise on aesthetic appeal or a good fit. The stylish UPF clothing line features sleek silhouettes, eye-catching patterns, and a range of colors to suit various consumer tastes. All fabrics cme with a [UPF 50 rating](https://www.trendhunter.com/trends/spf-education-popup), meaning that "the garments block 98 percent of the sun's rays and allow two percent (1/50th) to penetrate." This ratio is rather impressive when considering other [sun protection clothing](https://www.trendhunter.com/trends/the-resort-collection) on the market. Claudent's commitment to both functionality and fashion sets the brand apart from its competitors and ensures that wearers can enjoy outdoor activities while looking effortlessly chic. Image Credit: Claudent ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 64% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Stylish UPF Clothing:** Disruptive innovation opportunity: Create fashionable and functional sun protection clothing that appeals to consumers' aesthetic preferences. - **UPF 50 Rating:** Disruptive innovation opportunity: Develop fabrics with a UPF 50 rating to provide enhanced sun protection to consumers. - **Functional Fashion:** Disruptive innovation opportunity: Combine functionality and style in clothing design to meet the demand for versatile garments. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Introduce a line of UPF clothing in fashion retail stores to cater to consumers looking for trendy sun protection options. - **Outdoor Apparel:** Disruptive innovation opportunity: Collaborate with outdoor apparel brands to integrate UPF fabric technology into their existing product lines. - **Textile Manufacturing:** Disruptive innovation opportunity: Develop advanced fabric manufacturing techniques to produce UPF clothing materials with improved performance. ## Related on Trend Hunter - [Stylish Sun-Protective Swimwear](https://www.trendhunter.com/trends/upf-collection.md) - [Inclusive Beach Essentials](https://www.trendhunter.com/trends/inclusive-beach-essentials.md) - [Sunwear Active Lifestyle Brands](https://www.trendhunter.com/trends/watskin.md) - [Playful Sun-Safe Garments](https://www.trendhunter.com/trends/sunsafe-garments.md) - [Adaptable Sun Protection Creams](https://www.trendhunter.com/trends/uv-protective.md) - [Practical Apparel Capsules](https://www.trendhunter.com/trends/eastern-design.md) - [UV-Blocking Promotional Jerseys](https://www.trendhunter.com/trends/upf40-football-jerseys.md) - [UV Protective Luxury Skincare](https://www.trendhunter.com/trends/uv-protective-creams.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md)