# Gold Toilet Paper Box Renova Celebrates 1 Million Rolls of Luxury Toilet Paper By ricardo_leitao | Published 2007-07-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-toilet-paper-why-not References: [renovaonline.net](http://www.renovaonline.net/black/index.html?lang=pt&target=front.html&lmd=39273.759757) & [wellbeingworld](http://www.wellbeingworld.com/) More than a year ago, Trend Hunter featured **[Renova Black and Red Luxury Toilet Paper](http://www.trendhunter.com/trends/renova-black-red-toliet-paper)**. Now, Renova has launched the Renova Gold Box, a one-of-a-kind [gold-plated toilet paper box](https://www.trendhunter.com/trends/hunter-luxury) made entirely by hand by [traditional jewelers](https://www.trendhunter.com/trends/havana-club-aejo-7-aos-bottle) in Lisbon. The jewelers have encrusted Renova's logo plate with [148 diamonds](https://www.trendhunter.com/trends/diamondshaped-truffles) to mark the worldwide sale of one million rolls of Renova Black. The box weighs almost one kilogram (4.4 pounds) and gives toilet paper a lofty status it never enjoyed before. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 40% | Activity: 90% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Toilet Paper:** Opportunity for luxury brands to create high-end toilet paper products and accessories. - **Handcrafted Luxury:** Disruptive innovation opportunity for traditional jewelers to create custom luxury items. - **Diamond Encrusted:** Potential for luxury brands to incorporate diamonds and other precious stones in their product designs. ### Sectors Adopting This - **Luxury Goods:** Opportunity for luxury brands to tap into the toilet paper market and create exclusive products. - **Jewelry:** Traditional jewelers can explore new opportunities in creating unique luxury accessories. - **Home & Lifestyle:** Brands in the home and lifestyle industry can expand their product offerings to include high-end toilet paper and accessories. ## Related on Trend Hunter - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [Festively Painted Toilet Paper](https://www.trendhunter.com/trends/bim-bam-boo-jingle-rolls-toilet-paper.md) - [Affordable High-End Toilet Papers](https://www.trendhunter.com/trends/cascades-inc.md) - [Compressed Toilet Paper Boxes](https://www.trendhunter.com/trends/bambox.md) - [Luxury Mobile Toilets](https://www.trendhunter.com/trends/luxury-mobile-toilet.md) - [Artfully Sculptured Textured Toilets](https://www.trendhunter.com/trends/the-formation-02.md) - [Recycled Bamboo Toilet Papers](https://www.trendhunter.com/trends/rollieco.md) - [Reimaged Tissue Paper Constructions](https://www.trendhunter.com/trends/perfect-tear.md) - [Tube-Free Toilet Paper Products](https://www.trendhunter.com/trends/tubeless-toilet-paper.md)