# Collaborative Luggage Bags Away's Latest Capsule Shares Stylish Suitcases Made by Designers By Laura McQuarrie | Published 2021-11-26 | World Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-suitcases References: [byrdie](https://www.byrdie.com/away-designer-collaboration-5205642) & [awaytravel](https://www.awaytravel.com/ca/en/shop/suitcases?gclid=Cj0KCQiAys2MBhDOARIsAFf1D1fkZwb_FwnJX7LCMFknUZTkUFXUY10eE3suqKyx9pVftDirzzu4pGoaAji8EALw_wcB)  [Away](https://www.trendhunter.com/trends/away-1) kicked off its inaugural designer program with a capsule collection of stylish suitcases made with Sandy Liang, Tia Adeola and Ji Won Choi. For this collection, Away asked the designers to put their own unique stamp on its Large Everywhere Bag, Front Pocket Backpack and Travel Pouch Set. The result is a colorful rendition of favorite travel essentials that speak to different style preferences—while Liang's contribution is whimsical, Adeola's bag is feminine, luxurious and ruffled. This capsule collection from Away follows in the footsteps of numerous brands and retailers that have found success in [designer partnerships](https://www.trendhunter.com/trends/monos-and-simonmiller). Beyond its work with these collaborating partners, Away plans to continue its designer program for years in the future. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 35% | Activity: 9% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Why This Trend Is Growing - **Collaborative Design:** Collaborative designer programs with luggage and accessory brands provide opportunities for cross-industry innovation. - **Personalized Travel Essentials:** Customizable and personalized travel accessories and luggage have disruptive potential for the travel and fashion industries. - **High Fashion Luggage:** Partnerships between high fashion designers and luggage companies can create innovative luxury luggage lines for the fashion industry. ### Industries Being Reshaped - **Fashion Retail:** Collaborative designer programs with luggage companies can create new revenue streams and build brand awareness for fashion retailers. - **Travel and Leisure:** Personalized and customizable travel essentials can provide an opportunity for innovation in the luggage and travel accessories industry. - **Luxury Goods:** Partnerships between luggage companies and high fashion designers can generate new business opportunities for luxury goods companies. ## Related on Trend Hunter - [Collaborative Color-Focused Suitcases](https://www.trendhunter.com/trends/away-1.md) - [Vibrant Collaborative Luggage Series](https://www.trendhunter.com/trends/soundwave-collection.md) - [Series-Inspired Luggage Collabs](https://www.trendhunter.com/trends/the-white-lotus-x-away.md) - [Pink-Tonal Suitcase Capsules](https://www.trendhunter.com/trends/island-pink.md) - [Neon Tonal Premium Luggage](https://www.trendhunter.com/trends/neon-collection-1.md) - [Playful Limited-Edition Travel Accessories](https://www.trendhunter.com/trends/neely-chloe.md) - [Fashion-Forward Luggage Collaborations](https://www.trendhunter.com/trends/monos-and-simonmiller.md) - [Cherry-Tonal Luggage Capsules](https://www.trendhunter.com/trends/lonely-ghost.md) - [Next-Gen Softside Luggage](https://www.trendhunter.com/trends/away-softside.md)