# Divided Stylish London Apartments Proctor and Shaw Used a Minimalist Color Palette for This Abode By Kalin Ned | Published 2019-01-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-london-apartment References: [dezeen](https://www.dezeen.com/2019/01/17/london-apartment-interiors-timber-proctor-shaw/) & [proctorandshaw](https://proctorandshaw.com/) Using design cues and tapping into contemporary sensibilities, architecture studio Proctor and Shaw is able to transform this early 20th-century abode into a stylish London apartment. For the project, the firm used a combination of elements and design decisions that push the [minimalist agenda](https://www.trendhunter.com/trends/oldnew). For one, the color palette is strikingly subtle. Throughout the space, one is met with natural tonalities that are described as "ceramic-inspired hues." Capitalizing on this ethereal and simple aesthetic, Proctor and Shaw deliberately adds an attention-captivating feature which produces a nice and delicate juxtaposition. The stylish London apartment is divided by an elegant grooved wooden wall. The full-height partition is designed with the notion of separating the space into "[living and sleeping quarters](https://www.trendhunter.com/trends/covent-garden-apartment)" which is a popular approach in contemporary interior configurations. Photo Credits: [Ståle Eriksen](http://www.eriksenphoto.com/) ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Aesthetics:** Architecture firms can explore the use of natural tonalities and subtle color palettes to push the minimalist agenda in interior design. - **Space Division:** The use of elegant grooved wooden walls to divide living spaces is a design cue that can be explored in contemporary interior configurations. - **Contemporary Sensibilities:** Design firms can tap into contemporary sensibilities to transform early 20th-century abodes into stylish apartments. ### Sectors Adopting This - **Architecture and Interior Design:** The use of minimalist aesthetics and space division for contemporary interior configurations presents disruption opportunities for architectural and interior design firms. - **Real Estate:** The transformation of early 20th-century abodes into stylish apartments offers disruption opportunities in the real estate industry. - **Construction:** The incorporation of elegant grooved wooden walls as space dividers presents disruptive innovation opportunities for the construction industry. ## Related on Trend Hunter - [Nostalgic 70s-Inspired Apartments](https://www.trendhunter.com/trends/house-special-studio.md) - [Minimalist London Homes](https://www.trendhunter.com/trends/158-purley-downs-road.md) - [Whimsical Family Home Renovations](https://www.trendhunter.com/trends/2lg-studio.md) - [Ultra-Slick Modern Apartment Interiors](https://www.trendhunter.com/trends/modern-apartment-interior.md) - [Futuristic Vibrant London Apartments](https://www.trendhunter.com/trends/2lg-studio-1.md) - [Eclectic Paris Apartments](https://www.trendhunter.com/trends/studio-asa.md) - [Dining-Inspired Bright Apartments](https://www.trendhunter.com/trends/holloway-li-1.md) - [Understated Modernist Artful Homes](https://www.trendhunter.com/trends/child-studio-1.md) - [Gallery-Like Minimal Home Designs](https://www.trendhunter.com/trends/daytrip-2.md)