# Rocker Attitude Denim Campaigns Jonathan Rhys Meyers Strikes a Pose for Energie Jeans By lourdes sanchez bayas | Published 2009-02-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-denim-campaigns-jonathan-rhys-meyers-strikes-a-pose-for-energie-jea References: [trendnista](http://www.trendnista.com/fashion-men/jonathan-rhys-meyers-for-energie/) & [collection.energie.it](http://collection.energie.it/) As reported by Trend Hunter back in January, gorgeous Irish actor Jonathan Rhys Meyers has become the new face of the S/S ‘09 print campaign for [denim brand Energie](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson). Better known in the USA for his role as King Henry VIII in Showtime’s “The Tudors,” Rhys Meyers rocks Energie’s clothes, [footwear and accessories](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam) with style, cachet and lots of attitude. Jonathan is an incredibly good-looking man who has already shown through his acting abilities that he can strike the right pose and bring a lot of ‘tude with it. I say, long live the king! ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 77% | Activity: 52% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Rocker Attitude:** Opportunities for brands to incorporate edgy and rebellious elements into their marketing campaigns. - **Denim Campaigns:** Innovative approaches for denim brands to showcase their products and connect with consumers. - **Celebrity Endorsements:** The potential for brands to collaborate with popular actors or musicians to increase brand recognition and appeal. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunities for fashion brands to explore edgy styles and embrace the attitude-driven approach. - **Marketing and Advertising:** Opportunities to create bold and captivating campaigns that incorporate elements of rock and rebellion. - **Entertainment:** Possibilities for celebrities and brands to collaborate on mutually beneficial endorsements, creating a powerful impact on consumer behavior. ## Related on Trend Hunter - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Cheeky Celebrity Denim Campaigns](https://www.trendhunter.com/trends/sydney-sweeney-1.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md)