# Stylish Beach Towels Fredericks & Me and Todd Heim Collaborate for a Summer Project By Meghan Young | Published 2014-07-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-beach-towels References: [coolhunting](http://www.coolhunting.com/travel/fredericks-mae-todd-heim-projects-beach-towel.php) & [toddheimprojects](http://www.toddheimprojects.com/) Vibrantly colorful and minimally modern, these stylish beach towels are a great way to lay back and relax by sand and surf without compromising one's overall look. Instead of laying out a Dora the Explorer or Spongebob design from the beachside shop, these stylish beach towels are designs that would last a lifetime. A [collaborative project](https://www.trendhunter.com/trends/brooklinen-x-kule) between New York City-based Todd Heim and [Fredericks & Mae](https://www.trendhunter.com/trends/tinned-fish), a studio founded by Jolie Mae Signorile and Gabriel Fredericks Cohen, the stylish beach towels are handmade in Brooklyn. Made out of [Irish linen](https://www.trendhunter.com/trends/pom-pom-at-home), they are not only easy on the eyes, but also a practical alternative to heavier terry cloth towels. They dry fast and excitingly measure over six and a half feet long. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Stylish Beach Towels:** Create innovative beach towels with vibrant colors and minimal modern designs. - **Handmade Beach Accessories:** Explore the market for high-quality, handmade beach accessories made from unique materials. - **Lightweight Towel Alternatives:** Develop lightweight and fast-drying towel alternatives to cater to beachgoers' needs. ### Industries Being Reshaped - **Fashion and Lifestyle:** Integrate stylish beach towels into the fashion and lifestyle industry, targeting fashion-forward consumers. - **Home Decor and Interior Design:** Position stylish beach towels as home decor items that add a touch of luxury and color to any space. - **Outdoor Recreation and Tourism:** Market stylish beach towels as essential accessories for outdoor activities, capturing the attention of travelers and tourists. ## Related on Trend Hunter - [Artful Graphic Beach Towels](https://www.trendhunter.com/trends/artist-terry-beach-towel.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Elegant Organic Bath Towels](https://www.trendhunter.com/trends/baina.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Artist-Inspired Linen Collections](https://www.trendhunter.com/trends/slowtide.md) - [Softly Sustainable Home Linens](https://www.trendhunter.com/trends/luxe-towels.md) - [Quick-Drying Luxury Towels](https://www.trendhunter.com/trends/rebecca-udall.md) - [Woven Statement Totes](https://www.trendhunter.com/trends/holst-lee1.md) - [Western-Inspired Textiles](https://www.trendhunter.com/trends/western-inspired-textiles.md)