# Unconventionally Stylish Basketball Shoes The New Rendition of the Air Jordan 13s Celebrates CNY By Kalin Ned | Published 2020-01-02 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/stylish-basketball-shoes References: [hypebeast](https://hypebeast.com/2019/12/air-jordan-13-cny-chinese-new-year-cw4409-100-release-date) A pair of stylish basketball shoes, with a rather unconventional aesthetic, was released on December 31st, 2019, allowing consumers the chance to send off last year in style. The offering takes on the silhouette of the Air Jordan 13s and the aesthetic upgrade is intended to celebrate the [Chinese New Year](https://www.trendhunter.com/trends/lunar-new-year-sneaker) – a popular source of inspiration for many footwear brands. The stylish basketball shoes combine “an [elegant ivory nubuck](https://www.trendhunter.com/trends/pure-money)” with “an all-over embossed Chinese coin graphic.” This latter motif does not only present a highly interesting design feature, but it also offers a subtle reference to the event. Consumers who are interested in the elegant and incredibly stylish basketball shoes can purchase them for $200 USD. Image Credit: Nike CN ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 84% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Aesthetics:** Exploring unconventional aesthetics in product design can create unique and eye-catching offerings. - **Cultural Inspiration:** Drawing inspiration from different cultures and events can add meaning and storytelling to product designs. - **Limited Edition Releases:** Releasing limited edition products can create exclusivity and drive consumer demand. ### Sectors Adopting This - **Footwear:** The footwear industry can explore unconventional aesthetics in their designs to differentiate themselves from competitors. - **Fashion:** The fashion industry can incorporate cultural inspiration to create meaningful and unique products. - **Sports Equipment:** The sports equipment industry can embrace limited edition releases to generate excitement and increase sales. ## Related on Trend Hunter - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Celebratory Dragon-Inspired Sneakers](https://www.trendhunter.com/trends/year-of-the-dragon1.md) - [Snake-Honoring Whimsical Sneakers](https://www.trendhunter.com/trends/air-jordan-11-low.md) - [New Year-Inspired Basketball Shoes](https://www.trendhunter.com/trends/year-of-the-dragon-colorway.md) - [Minimalist New Year Sneakers](https://www.trendhunter.com/trends/on-year-of-the-snake-cloudtilt.md) - [Festive Lunar New Year Sneakers](https://www.trendhunter.com/trends/skechers-street-uno-year-of-the-dragon.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Merged Hybrid Basketball Shoes](https://www.trendhunter.com/trends/air-jordan-23.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md)