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# Influencer Shopping Apps
Stylinity Rewards Users for Being Stylish and Inspiring Others to Shop

By Laura McQuarrie | Published 2015-05-16 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/stylinity
References: [digiday](http://digiday.com/brands/new-app-pays-fashion-selfies/) & [itunes.apple](https://itunes.apple.com/us/app/stylinity-earn-rewards-when/id734777613?mt=8)

Stylinity is a social fashion-sharing and shopping app that proves it pays to have good style. The idea is that with Stylinity, app users are able to take photos with the built-in camera and timer tools, then tag the items that appear. When others using the app want to shop the items, the influencer gets paid—just for sharing a stylish selfie.

By providing perks for its fashionable community and direct links to where the worn items can be purchased through shoppable images, Stylinity provides a win-win platform for everyone.

In the past, UK fashion retailer Boohoo partnered with Stylinity for the opening of a pop-up shop set up in New York City, in order to generate more brand awareness for Boohoo outside of the country.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 44% | Activity: 86% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Influencer Shopping Apps:** Disruptive innovation opportunity: Develop a shopping app that rewards users for sharing their stylish outfits and providing direct links to purchase the items.
- **Shoppable Images:** Disruptive innovation opportunity: Create a platform that allows users to tag and shop items directly from images, providing a seamless shopping experience.
- **Social Fashion-sharing:** Disruptive innovation opportunity: Build a social app where fashion enthusiasts can connect, share style inspiration, and earn rewards for influencing others' shopping decisions.

### Industries Being Reshaped

- **Fashion Retail:** Disruptive innovation opportunity: Implement influencer shopping apps and shoppable image technology to engage customers, boost sales, and increase brand awareness.
- **Social Media:** Disruptive innovation opportunity: Develop social platforms that integrate fashion sharing, shopping features, and influencer marketing to create new revenue streams.
- **Mobile Apps:** Disruptive innovation opportunity: Build mobile apps with built-in camera and tagging tools for users to share their fashionable looks, influence shopping decisions, and earn rewards.

## Related on Trend Hunter

- [Fashion AI Platforms](https://www.trendhunter.com/trends/fashion-ai-platforms-ai-fashion-concierege-app-aesthetic-creates-a-tailored.md)
- [Social Media-Inspired Retail Apps](https://www.trendhunter.com/trends/depop-outfits.md)
- [Personalized Fashion Advice Tools](https://www.trendhunter.com/trends/urban-stylers.md)
- [Social Shopping Apps](https://www.trendhunter.com/trends/locker.md)
- [Personal Shopping Apps](https://www.trendhunter.com/trends/aritzias-new-app.md)
- [AI-Powered Styling Apps](https://www.trendhunter.com/trends/stylehack.md)
- [Influencer Photo Monetization Apps](https://www.trendhunter.com/trends/monetization-apps.md)
- [Women-Focused Shopping Platforms](https://www.trendhunter.com/trends/curated-shopping.md)
- [Shoppable Beauty Routine Apps](https://www.trendhunter.com/trends/beautyshelf.md)
