# Pop-Up Styling Stations L'Oréal is Introducing 'Studio Pro' with a Complimentary Styling Service By Laura McQuarrie | Published 2016-04-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/styling-station References: [eventmagazine](http://www.eventmagazine.co.uk/loreal-opts-styling-station-launch-new-range/brands/article/1390121) & [loreal-paris](http://www.loreal-paris.co.uk/) L'Oréal Paris' new Studio Pro range is being introduced to the public with a pop-up styling station in London. At this temporary station, members of the public are invited to "Be the face of #StudioPro" and take advantage of complimentary styling services that introduce the new range of products. Following the mini hair makeover sessions, consumers are able to get photos of themselves with a branded photobooth and share images instantly on social media. These images are also displayed on digital billboards across from the pop-up, truly turning consumers into models and advocates of the product. Alongside this activation, L'Oréal fans are encouraged to download a companion mobile app that will let them test out new hairstyles using only the lens on their phone's camera. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 85% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Pop-up Styling Stations:** Brands could create temporary locations offering complimentary styling services to showcase and promote new products. - **Companion Mobile Apps:** Brands can develop mobile apps that allow customers to test products or services virtually. - **Social Media Integration:** Integration of social media in pop-up events can help brands increase engagement and create user-generated content. ### Sectors Adopting This - **Beauty and Cosmetics:** Beauty and cosmetic brands can utilize pop-up styling stations and companion mobile apps to stay competitive and showcase new products. - **Fashion and Retail:** Fashion and retail brands can use pop-up styling stations to increase customer engagement while promoting new collections. - **Technology and Mobile Apps:** Development of mobile apps that allow customers to test products and services virtually can benefit various industries, from beauty and fashion to real estate and home decor. ## Related on Trend Hunter - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Experiential Haircare Pop-Ups](https://www.trendhunter.com/trends/the-miraculous-pod.md) - [Lab-Themed Hair Pop-Ups](https://www.trendhunter.com/trends/garnier-fructis.md) - [Immersive Haircare Pop-Ups](https://www.trendhunter.com/trends/house-of-gloss.md) - [Secret Salon Campaigns](https://www.trendhunter.com/trends/salon-x.md) - [Concert-Centric Makeup Activations](https://www.trendhunter.com/trends/shimmer-studio-by-sephora.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [AR-Powered Vending Machines](https://www.trendhunter.com/trends/snapchat-and-loreal.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md)