# Dry Shampoo Pastes R and Co's New Hair Product Absorbs Oil While Also Acting as a Styling Paste By Alyson Wyers | Published 2015-08-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/styling-paste References: [refinery29](http://www.refinery29.com/r-co-dry-shampoo-paste) & [randco](http://www.randco.com/all/badlands-dry-shampoo-paste.html) This new hair product goes beyond your [powder or spray-based dry shampoo](https://www.trendhunter.com/trends/dry-shampoo-con-arrowroot) to incorporate a styling paste as well. Available from R and Co, the Bad Lands Dry Shampoo Paste has the texture of a wax or pomade, but does the double duty of refreshing your hair while it styles it. The [dry shampoo and styling paste](https://www.trendhunter.com/trends/texture-and-volume-powder) mashup gives your tresses the perfect second day, slept-in texture. It [absorbs oil](https://www.trendhunter.com/trends/colab-supreme-clean), giving your locks a matte finish with re-workable hold -- minus the build-up. It does this by turning into a powder as soon as it touches your strands. All you need is a dime-sized dollop to treat any problematic areas when you just don't have time to wash it. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 32% | Activity: 55% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Dry Shampoo Paste:** The combination of dry shampoo and styling paste in one product provides convenience and time-saving benefits for consumers looking to refresh and style their hair. - **Matte Finish Hair Products:** The rise of dry shampoo pastes highlights the growing demand for hair products that offer a matte finish, providing an opportunity for companies to develop innovative styling solutions. - **Multi-functional Hair Care:** The inclusion of multiple benefits, such as oil absorption and styling, in a single product reflects the trend towards multi-functional hair care products, urging businesses to explore more all-in-one solutions. ### Sectors Adopting This - **Beauty and Personal Care:** The introduction of dry shampoo pastes showcases the potential for innovation and product diversification within the beauty and personal care industry. - **Hair Care Products:** The emergence of dry shampoo pastes opens up opportunities for hair care product manufacturers to create new and unique offerings that combine cleansing, styling, and convenience in one. - **Cosmetics Packaging:** The development of dry shampoo pastes calls for disruptive innovation in cosmetics packaging, as brands aim to create user-friendly designs that accommodate both the dry shampoo and styling paste components. ## Related on Trend Hunter - [Dry Shampoo Powders](https://www.trendhunter.com/trends/dry-shampoo-powder.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Hair-Strengthening Dry Shampoos](https://www.trendhunter.com/trends/hairstrengthening-dry-shampoo.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Multitasking Dry Shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo.md) - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Desert-Inspired Dry Shampoos](https://www.trendhunter.com/trends/fairy-duster-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Biotech Dry Shampoos](https://www.trendhunter.com/trends/airwash.md)