# Specialized Styling Oils Briogeo's Style + Treat™ Supreme Shine Strengthening & Styling Oil By Kalin Ned | Published 2025-06-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/styling-oil References: [sephora](https://www.sephora.com/ca/en/product/style-treat-tm-supreme-shine-strengthening-styling-oil-for-thick-hair-P517112?country_switch=ca&lang=en&skuId=2889384&om_mmc=ppc-GG_20543817093___2889384__9000968_c&gad_source=1&gad_campaignid=20543819739&gbraid=0AAAAADnIXb0Jwu5ogi0di5GPEy_zH1h3L&gclid=CjwKCAjwmenCBhA4EiwAtVjzmhlYFjjlQVedcs2F9E-wxPVBKx312DI2pVDfRI-rrKuVrHvOBkQWpxoCghgQAvD_BwE&gclsrc=aw.ds)  [Briogeo's](https://www.trendhunter.com/trends/smoothing-hair-oil) Style + Treat™ Supreme Shine Strengthening & Styling Oil offers a specialized solution for individuals with thick hair textures seeking both aesthetic enhancement and structural repair. This pearlescent oil formulation combines immediate visual benefits with long-term strengthening properties. The product promises to deliver high-shine finishes while protecting against [heat damage up to 450°F](https://www.trendhunter.com/trends/dream-blowout-glass). Briogeo's effective [silicone-free formula](https://www.trendhunter.com/trends/smoothing-hair-oils) leverages a 99% naturally-derived composition featuring yuzu extract for antioxidant protection, plum oil for lightweight moisture, and an innovative plant-based moisture complex that mimics petrolatum's benefits without environmental drawbacks. Clinical testing demonstrates measurable improvements in hair strength, showing three times less breakage compared to untreated hair, along with effective restoration of heat-damaged and bleached strands. The Style + Treat™ Supreme Shine Strengthening & Styling Oil maintains Briogeo's Clean + Planet Aware standards. Image Credit: Briogeo ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 60% | Activity: 63% | Freshness: 44% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Silicone-free Beauty Products:** The rising demand for silicone-free beauty solutions reflects consumer interest in maintaining environmental consciousness without sacrificing product efficiency. - **Heat Protection Hair Innovations:** Haircare that offers substantial heat protection up to 450°F caters to the growing need for comprehensive styling products that prevent damage from high-temperature tools. - **Plant-based Moisture Complexes:** Advancements in plant-based moisture technologies mimic conventional ingredients like petrolatum, providing effective hydration with a reduced environmental footprint. ### Where This Applies - **Personal Care and Cosmetics:** The personal care sector is increasingly incorporating natural components to meet the clean beauty standards demanded by eco-conscious consumers. - **Haircare Formulation Technology:** Innovations in haircare formulations are focusing on dual functionality, offering both aesthetic enhancements and structural repairs to damaged hair. - **Sustainable Beauty Products:** The sustainable beauty industry is witnessing rapid growth, driven by products that combine eco-friendly practices with high-performance outcomes. ## Related on Trend Hunter - [Multi-Functional Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oil.md) - [Hair-Styling Sticks](https://www.trendhunter.com/trends/hair-styling-sleek-stick.md) - [Multi-Action Hair Oils](https://www.trendhunter.com/trends/hair-oil-st-barts.md) - [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md) - [Multi-Benefit Hair Oils](https://www.trendhunter.com/trends/miraculous-oil.md) - [Summertime Hair-Strengthening Oils](https://www.trendhunter.com/trends/bonding-oils.md) - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Strengthening Scalp Health Oils](https://www.trendhunter.com/trends/rosemary-prewash-oil.md) - [Curl-Enhancing Hair Oils](https://www.trendhunter.com/trends/multiuse-hair-oil.md)