# Dreamy Designer Duds The StyleStalker Summer 2011 Collection is by Famous Bloggers By Souzan Michael | Published 2011-07-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stylestalker References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/stylestalker-spring_summer-2011_12-collection.aspx) & [stylestalker](http://www.stylestalker.com/shop/) Sue-Ann San and Rachel Zeilic of the uber-popular blog StyleStalker are self-confessed style addicts, releasing a StyleStalker Summer 2011 collection. Launched in August 2008, the blog is a collection of magazine ads, photo spreads, celebrity photos, and trend coverage. "We were drawn together by our mutual addiction to ‘stylestalking’; scouring magazines, trawling the web and travelling to all parts of the world to devour all things style. We decided to create a label to satisfy our fashion cravings," explain San and Zeilic. The pair, hailing from Sydney, Australia, then launched their [own label](https://www.trendhunter.com/trends/nara-smith-2), also called StyleStalker, employing the help of models Alexander Spencer and Bambi, to show off the clothes. The StyleStalker Summer 2011-2012 collection, appropriately called [Young Hollywood](https://www.trendhunter.com/trends/brigade), is [ultra-light and romantic](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) and perfect for hot summer days. With their celebrity clientele growing, San and Zeilic have gone from stalking celebrity styles to dressing celebrities. Not bad for a couple of fashion bloggers from down under. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 73% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Fashion Bloggers Turned Designers:** This trend highlights the growing shift of fashion bloggers becoming designers, creating their own fashion labels and collections. - **Celebrity Fashion Influencers:** This trend showcases the rise of fashion bloggers and influencers dressing and styling celebrities, becoming major players in the fashion industry. - **Romantic Summer Collections:** This trend focuses on the popularity of ultra-light and romantic fashion collections, specifically designed for hot summer days. ### Industries Being Reshaped - **Fashion Blogging:** The fashion blogging industry has seen a disruption with bloggers transitioning into designers, creating their own fashion brands and collections. - **Celebrity Styling:** The celebrity styling industry has been disrupted by fashion bloggers and influencers who now dress and style celebrities, bringing their own unique tastes and styles to the forefront. - **Summer Fashion:** The summer fashion industry is experiencing a disruption with the popularity of ultra-light and romantic collections designed specifically for hot summer days. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Avant-Garde Apparel](https://www.trendhunter.com/trends/la-la-anthony.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Stylishly Fused Denim Capsules](https://www.trendhunter.com/trends/ksubi-by-elle-collection.md)