# Interactive Motion Lookbooks Stylepit's Lookbook is an Interactive Scrolling Experience By Laura McQuarrie | Published 2014-05-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stylepit References: [creativecriminals](http://creativecriminals.com/stylepit/fashion-for-all-kind) & [stylepit](http://www.stylepit.com/lookbook/) For the launch of Stylepit's website, one of its webpages has been transformed by Copenhagen-based agency UncleGrey into an [interactive lookbook](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk) to give new meaning to the term "[digital catwalk](https://www.trendhunter.com/trends/reinventing-the-runway)." Visiting the page is like being on the set of the shoot itself, since it is captured in one long, slow-motion snap that you can experience as you [scroll from left to right](https://www.trendhunter.com/trends/scroll-buddy), capturing subtle hand movements, people running and hair blowing in the wind. The black and white lookbook features many different people of all ages, as made clear by Stylepit's tagline: "Fashion for all kind." The experience does take a while to load, but once you get in, you're able to click on what each person is wearing and get a closer look at each item in color. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 55% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Interactive Motion Lookbooks:** Disruptive innovation opportunity: Create immersive and interactive digital lookbooks that provide an engaging and dynamic experience for customers. ### Where This Applies - **Fashion E-commerce:** Disruptive innovation opportunity: Develop interactive motion lookbooks to showcase clothing and accessories in a unique and captivating way, enhancing the online shopping experience. ## Related on Trend Hunter - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/fashion-film1.md) - [AI-Powered Shopping Experiences](https://www.trendhunter.com/trends/moodboardinspired-shopping.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [Interactive VR Styling Apps](https://www.trendhunter.com/trends/j-crew-virtual-closet.md) - [Shoppable Virtual Beach Houses](https://www.trendhunter.com/trends/jcrew-virtual-beach-house.md) - [Immersive Video Shopping Experiences](https://www.trendhunter.com/trends/asos-live.md) - [Connected Curated Wardrobe Designs](https://www.trendhunter.com/trends/lookandme-closet.md) - [AI-Powered Styling Experiences](https://www.trendhunter.com/trends/ai-powered-styling-experience.md)