# Democratic Design Stores StyleFactory Furniture Website Brings Consumer Choice to the Table By Jordan M | Published 2011-01-22 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stylefactory References: [latimesblogs.latimes](http://latimesblogs.latimes.com/home_blog/2011/01/style-factory-crowsdsourcing-design.html) & [stylefactory](http://www.stylefactory.com/) StyleFactory is an online design outlet with a really cool twist: it lets its customers decide what gets produced based on an innovative voting system. Following in the wildly successful footsteps of other crowdsourced sites such as Threadless, StyleFactory is a colorful, user-friendly and engrossing [online marketplace](https://www.trendhunter.com/trends/trend-stores) with a seemingly endless supply of vibrant and innovative products to browse, vote on and potentially purchase. Furthermore, the entire crowdsourcing process is heavily integrated with [Twitter](https://www.trendhunter.com/trends/postroast) and [Facebook](https://www.trendhunter.com/trends/artificial-intelligence-agent), so companies looking to figure out how to harness the power of these nebulous but powerful social media tools should take a careful look at the StyleFactory success story. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 37% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Crowdsourced Design:** Online design outlets are being pushed to involve customers more heavily in their product decisions through the use of innovative voting systems. - **Social Media Integration:** Incorporating social media tools such as Twitter and Facebook can help strengthen customer engagement and communication for crowdsourced design outlets. - **Innovative Production Models:** Democratizing the production process and involving customers in the decision-making of what products to produce can lead to more successful and profitable outcomes. ### Industries Being Reshaped - **Furniture Manufacturing:** The furniture industry can benefit greatly from giving consumers a greater say in the design and production of their products by using crowdsourcing channels. - **Crowdsourcing Platforms:** Platforms that facilitate crowdsourced design such as StyleFactory are disrupting traditional design and retail industries and empowering consumers. - **Social Media Marketing:** Marketing professionals can learn from StyleFactory's success story in effectively utilizing social media channels to engage customers and build brand loyalty. ## Related on Trend Hunter - [Personalized Home Designs](https://www.trendhunter.com/trends/stofa.md) - [AI-Driven Wholesale Platforms](https://www.trendhunter.com/trends/hypedrop.md) - [Virtual Clothing Designers](https://www.trendhunter.com/trends/pocket-styler-studio.md) - [VR-Powered Design Platforms](https://www.trendhunter.com/trends/mondan.md) - [Curated Home Decor Platforms](https://www.trendhunter.com/trends/modern-decor-for-home.md) - [Sustainable Furniture Capsule Shops](https://www.trendhunter.com/trends/light-and-dwell.md) - [Sleek Modern Furniture Designs](https://www.trendhunter.com/trends/nycxdesign.md) - [Design Showcase Platforms](https://www.trendhunter.com/trends/todaysdesign.md) - [Tailor-Made Furniture Ranges](https://www.trendhunter.com/trends/aesthetics-and-functionality.md)