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# Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear

By Laura McQuarrie | Published 2025-05-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/styled-by-kidsuper-ken-doll
References: [designtaxi](https://designtaxi.com/news/427363/Barbie-Unveils-First-Ken-Doll-Styled-By-Fashion-Designer-Created-By-KidSuper/) & [creations.mattel](https://creations.mattel.com/en-ca/products/styled-by-kidsuper-studios-ken-doll-hrm25)

Mattel unveiled the first Ken in Barbie's Styled by series, and the Styled by [KidSuper](https://www.trendhunter.com/trends/limitededition-vinyl-figures) Ken Doll sports a look from the Spring/Summer 2021 Everything’s Fake Until It’s Real claymation show at Paris Fashion Week. Ken's outfit inspired by Brooklyn designer Colm Dillane—also known as KidSuper—features a brightly colored jacket with retro graphics of Barbie and Ken, boldly patterned pants and a cap. Exclusively available via [Mattel Creations](https://www.trendhunter.com/trends/mini-mojo-dojo-casa-house), the Styled by KidSuper Ken Doll is a statement piece for fashion fans and collectors that exudes creativity, imagination and style.

After the Barbie movie, consumer perception of Ken shifted from seeing him as a one-dimensional supporting character to a more complex, comedic, relatable character, sparking renewed interest and cultural relevance for the once-overlooked doll.

## Trend Insights (Trend Hunter)

- Score: 5.8/10
- Popularity: 70% | Activity: 64% | Freshness: 41%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fashion-doll Crossover:** Combining high-fashion elements with popular dolls creates opportunities for brands to engage both fashion aficionados and collectors.
- **Streetwear Collectibles:** Streetwear-inspired collectibles like the Styled by KidSuper Ken Doll appeal to the growing demographic interested in blending pop culture with fashion-forward designs.
- **Nostalgic-pop Culture Revivals:** Revamped iconic characters with modern aesthetics can reignite interest among diverse age groups, blending nostalgia with contemporary storytelling.

### Where This Applies

- **Toy Manufacturing:** Integrating cutting-edge fashion trends into toys offers manufacturers the chance to captivate older generations and fashion-forward consumers alike.
- **Fashion Retail:** Fashion brands collaborating with toy makers can expand their audience by tapping into the nostalgic and collectible markets.
- **Entertainment Licensing:** Leveraging recognizable characters with updated storylines and appearances can provide entertainment companies with new branding and merchandising opportunities.

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