# Rebellious Urbanite Editorials The Styleby Magazine Summer 2012 Marks Photoshoot is City Chic By Jordy E | Published 2012-05-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/styleby-magazine-summer-2012 References: [mode.newslicious.net](http://mode.newslicious.net/2012/05/push-it-heather-marks-by-martin-lidell.html) & [styleby.nu](http://styleby.nu/) The Styleby Magazine Summer 2012 'Push It' photoshoot displays the beauty of Canadian model Heather Marks. Although Marks has been preferred in the fashion industry for her dainty and almost innocent appeal, she has taken on a rather rebellious persona here via [rough city slicker ensembles](https://www.trendhunter.com/trends/back-to-the-city). Stylist Columbine Smille clothed Marks in cropped metallic jackets, [leather skirts and revealing see-through tops](https://www.trendhunter.com/trends/hm-x-glenn-martens). The [graffiti-clad backdrops, rife with grime](https://www.trendhunter.com/trends/dirty-looks) and paint chips, added to the gritty metropolitan vibe. Photographer Martin Lidell accentuated the urbanite feel of the Push It production. His highly saturated images hone in on the dark display of couture pieces, further contrasting the unusual cuts and patterns with the girlish features that have come to characterize Marks' impressive portfolio. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 70% | Activity: 51% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Rebellious Urbanite Fashion:** Opportunity for designers to create edgy and bold clothing inspired by the urbanite aesthetic. - **Gritty Metropolitan Photography:** Chance for photographers to capture the raw and vibrant essence of urban environments. - **Alternative Modeling Image:** Potential for models to explore and embrace a rebellious and unconventional persona in their portfolios. ### Sectors Adopting This - **Fashion Design:** Disruptive innovation opportunity for fashion designers to create unique urban-inspired collections. - **Photography:** Opportunity for photographers to specialize in urban fashion photography and capture the essence of gritty metropolitan environments. - **Modeling:** Potential for models to break the traditional mold and embrace a rebellious and alternative image in the fashion industry. ## Related on Trend Hunter - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)