# Entangled Mermaid Editorials The Styleby #33 Waleska Gorczevski Photoshoot is Entirely Aquatic By Jordy E | Published 2015-05-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/styleby-33 References: [visualoptimism.blogspot](http://visualoptimism.blogspot.ca/2015/04/waleska-gorczevski-by-andreas-ohlund.html) & [styleby.nu](http://styleby.nu) The Styleby #33 edition provides a watery, mermaid-inspired look at model Waleska Gorczevski. Photographers Andreas Ohlund and Maria Therese executed this striking display of fashion, showcasing not only current apparel, but also an intriguing look at the outdoors. In the primarily black and white shots taken by Ohlund and Therese, stylist Peter Johansson dressed Gorczevski in both dark and pale [beachwear pieces](https://www.trendhunter.com/trends/salty-mermaid). This included thin cream dresses, [lace up Grecian sandals](https://www.trendhunter.com/trends/voile-blanche) and wrap shawls. The ensembles selected by Johansson touch on an upscale approach to summertime ensembles. While some of the items are more relaxed, seen in knit skirts and belts, others go over the top. This unexpected mixture will be sure to inspire more formal takes on [waterfront style](https://www.trendhunter.com/trends/golden-hour-getaway-collection) this season. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 5% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mermaid-inspired Fashion:** Disruptive innovation opportunity: Create a sustainable and eco-friendly line of mermaid-inspired fashion using recycled materials and innovative production techniques. - **Black and White Photography:** Disruptive innovation opportunity: Develop an AI-powered black and white filter app that enhances and stylizes digital photos to mimic the timeless look of black and white film. - **Upscale Summertime Ensembles:** Disruptive innovation opportunity: Introduce a rental subscription service for high-end designer summer wear, providing customers with the latest trends without the commitment of purchasing. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Use virtual reality technology to create immersive online shopping experiences, allowing customers to try on clothes virtually before making a purchase. - **Photography:** Disruptive innovation opportunity: Develop a blockchain-based platform that allows photographers to securely sell and license their digital photos, ensuring proper attribution and preventing unauthorized usage. - **Rental Services:** Disruptive innovation opportunity: Utilize artificial intelligence algorithms to optimize rental inventory management, predicting customer preferences and optimizing pricing based on supply and demand. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Coordinated Coastal Swimwear](https://www.trendhunter.com/trends/salty-mermaid.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md)