# Surfer Boy Editorials Moritz Mitterbauer Shows Beach Bum Fashion in Style Up Your Life By Marissa Brassfield | Published 2011-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-up-your-life References: [thefashionisto](http://thefashionisto.com/moritz-mitterbauer-by-thomas-topf-for-style-up-your-life/) & [thomastopf](http://www.thomastopf.com/Website/THOMASTOPF.html) Next Company model Moritz Mitterbauer rocks [laid-back menswear](https://www.trendhunter.com/trends/mens-stuff) from the Mondrean Spring 2011 collection in this Style Up Your Life editorial titled Made in L.A. He's photographed by Thomas Topf, who uses a plain blue set adorned sparsely with a white cube and overhead lamp. Moritz Mitterbauer wears a [motley array of separates](https://www.trendhunter.com/trends/aaron-levine) in the Style Up Your Life editorial, including an unbuttoned long-sleeved shirt, leopard scarf, skull-printed short-sleeved vest and sand-colored trousers. I wouldn't place these styles with the City of Angels, necessarily, but us Angelenos are known for our diversity. My favorite image from the editorial, however, is the one in which Mitterbauer poses with a longboard in a faded short-sleeved shirt, knee-length shorts and a beanie. Now *that's* [authentic Los Angeles fashion](https://www.trendhunter.com/trends/california-holiday)! ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 39% | Activity: 34% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Beach Bum Fashion:** Opportunity for fashion brands to focus on laid-back and relaxed fashion styles that represent a beach or surfing lifestyle. - **L.A. Inspired Style:** Opportunity for brands to explore and create fashion collections inspired by the diverse fashion tastes and trends of Los Angeles. - **Surfing-inspired Photoshoots:** Opportunity for fashion magazines and brands to showcase their brands in a surfing or beach-inspired setting, popularising the trend. ### Who This Affects Most - **Fashion:** The fashion industry can explore new collections and opportunities inspired by the beach or surfing culture for the young and young-at-heart. - **Photography:** The photography industry has the opportunity innovatively capture the surfing or beach culture with new, creative ideas. - **Magazines:** Fashion magazines can set new trends to follow for their readers by creating beach-inspired photoshoots for their models. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [California-Inspired Apparel Collections](https://www.trendhunter.com/trends/california-holiday.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md)