# Cinematographic Style Tribe Collections UNDERCOVER Creates Eight Stylish Gangs for Its SS19 Line By Kalin Ned | Published 2018-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-tribe References: [highsnobiety](https://www.highsnobiety.com/p/undercover-ss19/#slide-6) & [undercoverism](http://www.undercoverism.com/) Embracing the ever-evolving fashion concept of the style tribe, Jun Takahashi launches a Spring/Summer 2019 collection that pioneers eight distinct groups with fashion-specific embellishments. As a starting point of its gang abstractions, [UNDERCOVER](https://www.trendhunter.com/trends/champion-x-undercover) channels 'The Warriors' — a crime thriller from 1979. Combining the appeal of style tribes with a nostalgic cinematographic flair is definitely an innovative approach for the fashion house. The Spring/Summer 2019 collection is dubbed 'The New Warriors' and each one of the eight style tribes is based on characters and imagery from the film. As a result, Jun Takahashi is able to not only create grunge-inspired and progressive silhouettes. He is also successful in constructing a [strong narrative](https://www.trendhunter.com/trends/the-tiger) around the Spring/Summer 2019 designs, which will in turn foster a stronger engagement and will define fashion as a community-building tool. Photo Credits:[Eva Al Desnudo](http://www.evaaldesnudo.com/) ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 81% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Style Tribes:** Fashion brands can explore creating collections and marketing campaigns that cater to specific style tribes, allowing consumers to feel a sense of belonging and identity. - **Nostalgic Cinematographic Flair:** Fashion houses can incorporate nostalgic references to iconic films or eras into their collections, creating a unique and memorable aesthetic. - **Narrative-driven Fashion:** Designers can use storytelling and narrative elements to create stronger engagement and foster a sense of community among consumers. ### Industries Being Reshaped - **Fashion:** The fashion industry can embrace the concept of style tribes and cater to different subcultures, allowing for more targeted marketing and product offerings. - **Film:** Film industry professionals can collaborate with fashion brands to create cross-promotional campaigns that leverage iconic films and their visual styles. - **Marketing and Advertising:** Agencies and marketers can explore storytelling techniques and narrative-driven campaigns to create stronger connections between brands and consumers. ## Related on Trend Hunter - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Sportswear Capsule Collection](https://www.trendhunter.com/trends/champion-x-undercover.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md)