# Multi-Functional Styling Product Ranges Briogeo Haircare Introduces Its Style + Treat™ Collection By Kalin Ned | Published 2024-06-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-treat References: [briogeohair](https://www.briogeohair.com/collections/style-treat)  [Briogeo Haircare](https://www.trendhunter.com/trends/summer-hair-care) recently introduced its debut range of styling products with the Style + Treat™ collection. This new line is designed to style, protect, moisturize, and enhance hair health. The formulations incorporate Briogeo’s proprietary NOVA Complex™ — a blend of natural oils, vitamins, and antioxidants that aim at fortifying and nourishing hair. There are four products in Briogeo Haircare's Style + Treat™ collection — the [leave-in Soft Power Air Dry Cream](https://www.trendhunter.com/trends/pure-brazilian-haircare) for heatless styling and 24-hour frizz reduction, the [multi-purpose Full Miracle Styling Foam](https://www.trendhunter.com/trends/multipurpose-styling-balm), the styling Sleek Stick, and the Light Work Sculpting Creme for buildable control, texture, and definition for flexible styles. The variety in the collection caters to different styling needs — from frizz reduction and air-dried looks to sleek styles and textured finishes — making it versatile for various hair types and preferences. Image Credit: Briogeo Haircare ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 84% | Activity: 39% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Why This Trend Is Growing - **Multi-purpose Haircare Products:** Products combining multiple benefits, like styling and treatment, are increasingly appealing to consumers seeking comprehensive haircare solutions. - **Natural Ingredient Formulations:** Haircare products leveraging natural oils, vitamins, and antioxidants offer a more sustainable and health-conscious choice for consumers. - **Heatless Styling Innovations:** The growing trend towards heatless styling is driven by consumer demand for less damaging haircare routines that maintain hair health. ### Industries Being Reshaped - **Beauty and Personal Care:** Advancements in multi-functional hair products disrupt traditional styling and treatment segments within the beauty industry. - **Natural and Organic Products:** The integration of natural ingredients in haircare products is transforming the organic personal care market by providing effective and eco-friendly alternatives. - **Consumer Health and Wellness:** Emphasis on heatless and protective styling solutions reflects a broader shift towards health-conscious consumer habits in the personal care industry. ## Related on Trend Hunter - [Summer Hair Care Collections](https://www.trendhunter.com/trends/summer-hair-care.md) - [Multi-Functional Smoothing Hair Oils](https://www.trendhunter.com/trends/smoothing-hair-oil.md) - [Styling-Focused Hair Collections](https://www.trendhunter.com/trends/nexxus-styling-collection.md) - [Specialized Styling Oils](https://www.trendhunter.com/trends/styling-oil.md) - [Hair-Styling Sticks](https://www.trendhunter.com/trends/hair-styling-sleek-stick.md) - [Performance-Driven Textured Hair Products](https://www.trendhunter.com/trends/textured-hair.md) - [High-Performance Hair Styling Ranges](https://www.trendhunter.com/trends/styling-expansion-line.md) - [Multitasking Styling Creams](https://www.trendhunter.com/trends/smoothing-air-dry-cream.md) - [Air Dry Hair-Styling Collections](https://www.trendhunter.com/trends/air-dry-hairstyling-collection.md)