# Accessorized Styling Sticks Briogeo's Style + Treat Sweet to Sleek Treat Comes with a Keychain By Laura McQuarrie | Published 2025-08-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-treat-sweet-to-sleek-treat References: [briogeohair](https://www.briogeohair.com/products/style-treat-sweet-to-sleek-treat)  Since last summer, Briogeo customers have been using the brand's Style + Treat Sweet to Sleek Treat to tame flyaways and create sleek, pulled-back styles, and now, fans can purchase a version of the product with an included keychain for even more convenience on the go. The limited-edition keychain in the shape of a juicy citrus fruit offers a playful nod to the formula's yuzu extract, which provides not only antioxidant benefits to protect hair from environmental aggressors, but also a fresh, pleasing scent. Beauty charms are turning everyday products into playful, collectible accessories that blend function with personality. By adding something as simple as a keychain, brands are creating buzz and making beauty items feel more like must-have lifestyle pieces. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 83% | Activity: 88% | Freshness: 47% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Functional Beauty Accessories:** Multifunctional beauty products with added accessories transform standard items into versatile style statements. - **Environmental-protective Formulations:** Skincare and haircare solutions incorporating antioxidant-rich extracts provide protection against environmental pollutants, appealing to eco-conscious consumers. - **Collectible Beauty Gadgets:** Limited-edition beauty products with playful designs and add-ons capture the attention of collectors, enhancing brand loyalty and engagement. ### Sectors Adopting This - **Beauty and Personal Care:** The Beauty and Personal Care industry is increasingly merging everyday products with lifestyle elements, pushing innovations in product design and packaging. - **Fashion Accessories:** Fashion accessory brands are exploring collaborations with beauty lines to integrate functional items into style-conscious consumer collections. - **Gift and Novelty:** The Gift and Novelty industry sees opportunity in selling playful beauty product mashups as unique and trendy gift items, expanding beyond traditional beauty retail. ## Related on Trend Hunter - [Travel Fragrance Keychains](https://www.trendhunter.com/trends/travel-fragrance-keychains.md) - [Hair-Styling Sticks](https://www.trendhunter.com/trends/hair-styling-sleek-stick.md) - [Collectible Hand Creams](https://www.trendhunter.com/trends/comfort-hand-cream.md) - [Lip Serum Keychains](https://www.trendhunter.com/trends/solecito-carrier-charm.md) - [Solid Skincare Keychains](https://www.trendhunter.com/trends/purepeak.md) - [Plush Beauty Keychains](https://www.trendhunter.com/trends/ulta-beauty-x-mini-brands-pops-plush-keychains.md) - [Beauty Character Keychains](https://www.trendhunter.com/trends/jiyu-chan.md) - [Multi-Functional Styling Product Ranges](https://www.trendhunter.com/trends/style-treat.md) - [Limited-Availability Hair Gift Sets](https://www.trendhunter.com/trends/gift-sets-for-the-holiday-season.md)