# Sporty Print-Heavy Editorials The Style Switzerland May 2012 Photoshoot Stars Nadja Giramata By Meghan Young | Published 2012-05-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-switzerland-may-2012 References: [fashiongonerogue](http://fashiongonerogue.com/nadja-giramata-andoni-arantxa-style-switzerland-2012/) & [andoniandarantxa](http://www.andoniandarantxa.com/) It might be easy to get distracted by all the [prints and patterns](https://www.trendhunter.com/trends/gmds5610ma7er) present throughout the Style Switzerland May 2012 editorial, but there is also a [subtle sport element](https://www.trendhunter.com/trends/mammut) thrown into the mix that livens up the eclectic ensembles even more. Colorful, bold and casually chic, the outfits are perfect for the [summer season](https://www.trendhunter.com/trends/triangls-mirage-drop). The Style Switzerland May 2012 editorial was shot by Spanish photography duo Andoni & Arantxa. Stylist Martina Russi outfitted model Nadja Giramata in a visually mesmerizing wardrobe complete with such labels as Prada, Burberry Prorsum and Hermès. Both elegant and urban, the Rwandan beauty's look was perfected with a short bob and the occasional colorful fringe as well as vibrant eyeshadows chosen by makeup artist Andrea Costa. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 93% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Print and Pattern Mixing:** The rise of mixed prints and patterns in fashion opens up opportunities to innovate in producing sustainable and eco-friendly textiles. - **Sport-inspired Fashion:** The growing demand for sport-inspired fashion creates a space for athletic and sustainable clothing lines to emerge. - **Casual Chic Style:** There is an opportunity for designers to create versatile, stylish and comfortable clothing apparel that is suitable for both casual and formal occasions. ### Where This Applies - **Fashion and Textile Industry:** Innovation in textile design can aid in producing sustainable and eco-friendly materials which can potentially reduce waste and offer greener options for trending fashions. - **Sports and Athletics Industry:** Innovation in sports apparel design can help create comfortable, long-lasting and sustainable athletic wear that incorporates the latest fashion trends. - **Beauty and Makeup Industry:** With the rise in popularity of colorful eyeshadow and playful makeup styles, companies can expand their product lines to include more vibrant and unique options. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Pixelated Runway Displays](https://www.trendhunter.com/trends/pixelated.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Fashion Collaborative Sneaker Models](https://www.trendhunter.com/trends/clot-and-adidas-1.md)