# Powerlifting Models Style Sense 'Work It Out' Editorial Shoot is Dramatic and Sensual By Joanne Lam | Published 2010-04-03 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/style-sense-work-it-out References: [ssense](http://www.ssense.com/post/work_it_out) The Style Sense 'Work It Out' April 2010 black and white editorial oozes edginess and class. The shoot uses [high contrast](https://www.trendhunter.com/trends/jiyongkim-fw25) to bring out the models’ outfits. By playing on the double meaning of the title--the physical act of working out, and the working out of a problem or issue--photographer Max Abadian even took weather into consideration: The entire Style Sense 'Work It Out' shoot was done under cloudy skies. Check out the Style Sense spread above. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 66% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Powerlifting Models:** Opportunity to disrupt the fashion industry by promoting body positivity and diversity in modeling. - **Dramatic and Sensual Editorial Shoots:** Opportunity to disrupt the photography industry by pushing boundaries and challenging traditional concepts of beauty. - **Use of High Contrast in Fashion Photography:** Opportunity to disrupt the fashion photography industry by experimenting with unconventional lighting and creating visually striking images. ### Sectors Adopting This - **Fashion Industry:** Disruptive innovation opportunity: Rethinking traditional standards of beauty and promoting inclusivity in modeling. - **Photography Industry:** Disruptive innovation opportunity: Pushing the limits of creativity in editorial shoots and challenging traditional beauty standards. - **Fashion Photography Industry:** Disruptive innovation opportunity: Experimenting with unconventional lighting techniques and creating visually stunning images that break away from the norm. ## Related on Trend Hunter - [Stylish Outdoor Gyms](https://www.trendhunter.com/trends/stylish-outdoor-gym.md) - [Style-Minded Workout Equipment](https://www.trendhunter.com/trends/nike-strength-volt-collection.md) - [Fashion-Brand Luxe Fitness Capsules](https://www.trendhunter.com/trends/pilates-celine.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Dynamic Industrial Outdoor Gyms](https://www.trendhunter.com/trends/outfit.md) - [Iconic Gym Apparel Revivals](https://www.trendhunter.com/trends/onyx-collection.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [High-Performance Women's Activewear](https://www.trendhunter.com/trends/legendary-capsule-collection.md)