# Eerie Veiled Fashion The Style Sense July 2010 Spread Has a Dark and Ominous Vibe By Joanne Lam | Published 2010-07-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-sense-july-2010 References: [ssense](http://www.ssense.com/post/donat_editorial) This Style Sense July 2010 spread changes up the [tough dominatrix look](https://www.trendhunter.com/trends/dirty-looks) and transforms this image with a softer edge. Looking dainty and forlorn, the model fronts [lingerie-like pieces](https://www.trendhunter.com/trends/velvet-heat) with unconventional materials. Whether it’s plastic wrap, a blood-red fishnet or a plastic headpiece, these awkward items manage to fit in with the general feel of the editorial. Paired with the [ghostly white makeup](https://www.trendhunter.com/trends/khaotique-noir) and deep red lips, this entire Style Sense July 2010 spread is creepy enough to make you shudder. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 89% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Veiled Clothing:** Developing clothing and accessories with materials such as plastic wrap, mesh, and headpieces to create a unique and eerie aesthetic. - **Soft Edge Punk:** Balancing toughness and softness in fashion design through the use of unconventional materials and a mixture of delicate and edgy silhouettes. - **Ethereal Beauty:** Exploring makeup and beauty products that create a ghostly and ethereal appearance for a hauntingly beautiful look. ### Who This Affects Most - **Fashion:** The fashion industry can innovate by incorporating unconventional materials in their designs for a unique and alternative aesthetic. - **Cosmetics:** The cosmetics industry can develop makeup products and beauty tools to create a haunting and ethereal effect for their customers. - **Artificial Materials:** Manufacturers of artificial materials, such as plastic wrap and mesh, can tap into the trend of veiled clothing and develop new materials specifically for the fashion industry. ## Related on Trend Hunter - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md)