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# Femme Fatale Fashiontography
Supermodel Lara Stone in 'Style Noir' for Vogue Italia

By Marissa Liu | Published 2009-11-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/style-noir-for-vogue-italia
References: [fashiongonerogue](http://www.fashiongonerogue.com/2009/11/style-noir-lara-stone-by-paolo-roversi-for-vogue-italia/) & [vogue.it](http://www.vogue.it)

Dutch Supermodel Lara Stone plays a contemporary femme fatale (in the film noir tradition) in ‘Style Noir’ for [Vogue](https://www.trendhunter.com/trends/no-rules-club) [Italia](https://www.trendhunter.com/trends/villa-cotton-hotel-italia-robe). Photographed by the talented Paolo Toversi, Stone alternates between crimped brunette and blond hairstyles for the editorial.

Edward Enninful styled the shoot which appears in the November 2009 issue of Vogue Italia. The sultry Lara Stone appears in garments by Alexander McQueen, Louis Vuitton, Gucci, and [Dolce & Gabbana](https://www.trendhunter.com/trends/il-pranzo-campaign) as well as lingerie from Agent Provocateur throughout the ‘Style Noir’ spread.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 92% | Activity: 88% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Femme Fatale Fashion:** Disruptive innovation opportunities in designing and marketing edgy, film noir-inspired fashion collections.
- **Contemporary Noir Photography:** Opportunities to use dark and moody photography techniques to create captivating and mysterious fashion editorials.
- **Crimped Hairstyles:** Innovative hairstyling techniques using crimping to create bold and textured looks.

### Sectors Adopting This

- **Fashion:** A chance for fashion designers and brands to explore a darker, femme fatale aesthetic in their collections.
- **Photography:** The opportunity for photographers to experiment with film noir-inspired techniques to create visually evocative editorial spreads.
- **Beauty:** The trend opens up possibilities for hairstylists and beauty brands to create unique, crimped hairstyles that add an edgy element to their offerings.

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