# Style-Savvy City Slickers 'Style in the City' in Le Figaro Shows Fashion-Forward Spring Menswear By Marissa Brassfield | Published 2010-04-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/style-in-the-city References: [thefashionisto](http://thefashionisto.com/blog/2010/04/03/terron-wood-by-stephane-gallois-style-in-the-city/) & [lefigaro.fr](http://www.lefigaro.fr/lefigaromagazine/index.php) It's tough to not love a [stylish man](https://www.trendhunter.com/trends/soft-touch-by-bugatchi), and 'Style in the City' for Le Figaro Magazine is the sort of editorial that shows what magic happens when a fashion-forward male walks around the city. In a world of [skinny jeans](https://www.trendhunter.com/trends/stein), murses and greaser hair, the chic sophistication model Terron Wood presents is irresistible. Photographer Stéphane Gallois and stylist Frédéric Martin-Bernard are the creatives behind 'Style in the City' for Le Figaro Magazine. **Implications** - Males in modern society are no longer looking to adopt a super masculine aesthetic. Designs that allow men to explore different sides of themselves are appealing to those who want to discover aspects of their identity they are not yet in touch with. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 41% | Activity: 3% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Nontraditional Masculinity:** Designs that allow men to explore different sides of themselves are appealing to those who want to discover aspects of their identity they are not yet in touch with. - **Fashion-forward Menswear:** The demand for fashionable and stylish menswear is on the rise, offering opportunities for clothing brands to cater to this market segment. - **Street Style Photography:** The popularity of street style photography showcases the fashion choices and personal style of individuals, providing potential opportunities for photographers and influencers in this field. ### Who This Affects Most - **Fashion Retail:** The changing preferences of men towards nontraditional masculinity present a disruptive innovation opportunity for fashion brands to create inclusive and diverse clothing lines. - **Men's Grooming:** The increasing interest in stylish and fashionable menswear opens doors for disruptive innovation in the men's grooming industry, with the demand for products and services catered towards the modern man. - **Photography:** The growing popularity of street style photography calls for disruptive innovation opportunities for photographers and influencers in capturing and showcasing unique fashion perspectives and personal style. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md)