# Day-Glo Party People The Credit-Conscious 'Style Hunter' in Vogue UK By Marissa Liu | Published 2009-10-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/style-hunter-in-vogue-uk References: [forums.thefashionspot](http://forums.thefashionspot.com/f78/uk-vogue-november-2009-georgia-may-jagger-mario-testino-88345-8.html) & [vogue](http://www.vogue.co.uk/) Iconic Estonian beauty Carmen Kass is a ‘Style Hunter’ in Vogue UK. The technicolor editorial was shot by celebrity photographer Mario Testino for the magazine’s November 2009 issue. Fashion editor Lucinda Chambers imagined Kass and her male model friend as a pair of hibernating partiers decked out in neon sports gear. The shoot was part of the overall edition’s ‘more dash than cash’ theme. Chambers looked to designs by Y-3, Billabong, [Uniqlo](https://www.trendhunter.com/trends/uniqlo-ramen-embroidery), [Burberry](https://www.trendhunter.com/trends/back-to-the-city) and [American Apparel](https://www.trendhunter.com/trends/lamine-yamal-x-american-eagle) to mix up with day-glo, reflector vests and boots bought from the Army Surplus to create a bright, credit conscious style hunter in Vogue UK. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 67% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Technicolor Editorial Shoots:** Photographers can explore new and exciting ways to present their fashion editorials through the use of bright, vibrant colors and fluorescent lighting. - **Budget-conscious Fashion:** Fashion brands can disrupt the market by creating inexpensive yet stylish clothing options for consumers. - **Sports Fashion:** Brands can capitalize on the growing trend of combining sports and fashion by creating unique and functional sportswear that can be worn both in and out of the gym. ### Where This Applies - **Fashion Photography:** Photography studios can add new color and lighting techniques to their repertoire to create unique and engaging fashion editorials. - **Fashion Retail:** Fashion retailers can appeal to budget-conscious consumers by offering stylish clothing options at affordable prices. - **Sportswear:** Sportswear brands can create versatile clothing that can be worn both in and out of the gym to appeal to the growing trend of sports fashion. ## Related on Trend Hunter - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Reinvented Motorcross Gear](https://www.trendhunter.com/trends/kiko-kostadinov-x-fox-lab.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md)