# Clothing Kiosk Campaigns The Style Garden is a Retail Installation from Intu Touring the UK By Rebecca Byers | Published 2016-03-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/style-garden References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-intu-unveils-fashion-focused-garden-installation/brands/article/1387083) The Style Garden by Intu is a [multi-sensory retail installation](https://www.trendhunter.com/trends/unbounded-sanctuary) currently making its way around the UK. Stopping off at a number of shopping centers, the summery kiosk is covered in [fake hedges](https://www.trendhunter.com/trends/calwer-passage) in order to create an [immersive, multi-sensory experience](https://www.trendhunter.com/trends/knix-opens-immersive-retail) from the Intu brand, which owns (or part-owns) 18 shopping centers across the United Kingdom. The clever in-mall experience highlights various styles and looks currently having a moment ahead of summer 2016. Covered in yellow, pink and purple flowers, the Style Garden includes mannequins decked out in some of the seasons hottest wears. The Style Garden experience was created by agency Maynineteen for Intu, while the project was conceived as a means of inspire shoppers and drive sales. The Style Garden will be traveling to each Intu shopping center between March 10 and April 20. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 76% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Multi-sensory Retail Installations:** Creating immersive experiences through the use of sensory elements in retail spaces. - **Seasonal Fashion Showcases:** Highlighting current fashion trends and styles through interactive installations. - **Branded Experiential Marketing:** Using unique experiences to engage consumers and drive sales for brands. ### Industries Being Reshaped - **Retail:** Exploring opportunities to create innovative and engaging shopping experiences. - **Fashion:** Utilizing interactive installations to showcase seasonal fashion trends and drive consumer interest. - **Marketing:** Harnessing experiential marketing strategies to create memorable brand experiences and increase customer engagement. ## Related on Trend Hunter - [Garden Shed Pop-Ups](https://www.trendhunter.com/trends/maison-margiela-fragrance.md) - [Personalized Embroidery Pop-Ups](https://www.trendhunter.com/trends/botanical-atelier.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Gameshow-Style Pop-Ups](https://www.trendhunter.com/trends/jo-malone-christmas-special.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Botanical Bodycare Pop-Ups](https://www.trendhunter.com/trends/secret-garden-pop-up.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [Designer-Made Art Installations](https://www.trendhunter.com/trends/unboxing.md) - [Brand-Backed Maze Experiences](https://www.trendhunter.com/trends/the-maze.md)