# Grandfather-Inspired Rainy Gear The Stutterheim Rain Coats Feature a Vintage Look By Vivian Lau | Published 2012-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stutterheim-rain-coats References: [fastcodesign](http://www.fastcodesign.com/1670026/a-grandfathers-raincoat-becomes-the-core-of-a-growing-business) & [stutterheim.se](http://stutterheim.se/our-story/) There are often movies or books in which a child will go up into the attic and find an emotionally-draining keepsake that once belonged to a loved one and the conception of the oh-so-vintage Stutterheim [rain coats](https://www.trendhunter.com/trends/fjallraven-and-goretex) runs a similar storyline. The popular Swedish jacket line started after a young Alex Stutterheim found an [old fishing coat](https://www.trendhunter.com/trends/death-wishes-jacket) that belonged to his Grandfather, long ago. Struck with a powerful wave of nostalgia, he proceeded to fashion his own updated, version from an oil cloth. Received well by friends, Stutterheim soon created an entire line, all hand-sewn with the same rustic, classic cut. Featuring three basic colors -- black, white and olive -- the coats are minimalistic and sport beautiful streaked patterns when doused with rain. These rain jackets only go to show that [fashion is timeless](https://www.trendhunter.com/trends/baracuta-x-barbour) and that we're never too old to play dress-up, in one form or another. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Vintage-inspired Fashion:** Opportunity for designers to create modern versions of classic pieces, evoking nostalgia and timeless appeal. - **Rainy-weather Fashion:** Potential for innovative rain gear that combines style and functionality, catering to fashion-conscious individuals. - **Personalized Clothing:** Room for customization in fashion, allowing individuals to create unique and sentimental pieces inspired by their personal history. ### Who This Affects Most - **Fashion Retail:** New market for retailers to offer vintage-inspired rain coats, catering to consumers seeking stylish yet practical outerwear. - **Outdoor Apparel:** Opportunity for outdoor wear brands to incorporate nostalgic elements into their rain gear, appealing to consumers who value both style and performance. - **Custom Fashion:** Potential for customized clothing brands to offer personalized rain coats, allowing customers to create unique pieces with sentimental value. ## Related on Trend Hunter - [Scandinavian-Inspired Winter Jackets](https://www.trendhunter.com/trends/scandinavian-edition-jackets.md) - [Chic Scandinavian-Style Jackets](https://www.trendhunter.com/trends/scandinavian-edition-hood-jacket.md) - [Essential Weather-Resistant Apparel](https://www.trendhunter.com/trends/pieces-for-rainy-days.md) - [90s-Style Winter Parkas](https://www.trendhunter.com/trends/hmlyn-baltoro-jacket.md) - [Functional Timeless Outerwear](https://www.trendhunter.com/trends/soeur-x-kway.md) - [Layered Heritage Jackets](https://www.trendhunter.com/trends/scout-jacket.md) - [Militant Springtime Jacket Designs](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket.md) - [Arctic Tradition Outerwear](https://www.trendhunter.com/trends/filson-shelter-cloth-waxed-anorak.md) - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md)