# Tokyo Bike Cruising Ads Stussy X W-Base 'How I Roll' Shows a Brisk Ride on a New Designer Cycle By Matt Ho | Published 2011-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-x-w-base-how-i-roll References: [highsnobiety](http://www.highsnobiety.com/news/2011/04/15/video-stussy-x-w-base-how-i-roll/) & [vimeo](http://vimeo.com/stussy) There's nothing like a brisk ride out in the open sun during the summer. Since the season is coming very soon, the [Stussy](https://www.trendhunter.com/trends/spirit-of-ecstussy) x W-Base 'How I Roll' will have you anticipating the next couple of months. The Stussy x W-Base 'How I Roll' is a lookbook video that depicts both brands' [collaborative bike](https://www.trendhunter.com/trends/david-carson). The clip depicts an individual riding the two-wheeler around the beautiful city of [Tokyo](https://www.trendhunter.com/trends/moon-festival-theme). As for the bike itself, it's a cruiser "built after the late 1970's/early 1980's flavor dirt bike," according to Stussy. Every part of the bike is custom made, so you know you're getting something truly special. This retro-inspired bike was built for modern times. Stussy and W-Base have designed a rad two-wheeler that will be a hit anywhere. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Custom-made Bikes:** Opportunity for designers to create unique and personalized bicycles that cater to individual preferences. - **Retro-inspired Designs:** Chance for brands to revive vintage aesthetics in their products, appealing to nostalgic consumers. - **Urban Bike Culture:** Potential for businesses to tap into the growing trend of biking in cities and offer products and services tailored to urban cyclists. ### Industries Being Reshaped - **Fashion:** Fashion brands can collaborate with bike manufacturers to create stylish and trendy bicycles. - **Design:** Designers can explore innovative ways to combine retro and modern elements in bike designs. - **Urban Transportation:** Companies can develop innovative bike-sharing platforms and services to support the urban bike culture. ## Related on Trend Hunter - [Japanese Bike Culture-Themed Fashion](https://www.trendhunter.com/trends/neighborhood-x-palace.md) - [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md) - [Vintage Car-Inspired Bikes](https://www.trendhunter.com/trends/mosaic-gt2x-radavist.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Limited-Edition Lowrider Bikes](https://www.trendhunter.com/trends/lowrider-bike.md) - [Industrial Surfer eBikes](https://www.trendhunter.com/trends/howler-brothers-x-super73s2-ebike.md) - [German Streetwear Bicycle Collections](https://www.trendhunter.com/trends/storck-name2.md) - [Compact Collaborative City Bikes](https://www.trendhunter.com/trends/speed-s-bar-bike.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md)