# Floral Motif Collections The Studdy x the POOL Aoyama Collection Goes Understated By Vasiliki Marapas | Published 2014-07-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-x-the-pool-aoyama References: [highsnobiety](http://www.highsnobiety.com/2014/07/09/stussy-the-pool-aoyama-flower-capsule-collection/) & [the-pool-aoyama](http://the-pool-aoyama.com/) The [Stussy](https://www.trendhunter.com/trends/stssy-4) x the POOL aoyama capsule collection features a floral motif. The POOL aoyama is Hiroshi's Fujiwara's latest retail venture, and the [floral pattern](https://www.trendhunter.com/trends/cecilie-bahnsen-3) was inspired by the store's in-house florists. The emblem contrasts beautifully against Stussy's unparalleled graphics. Overall, the capsule is very sleek and simple, which is notable, since florals have a tendency to overwhelm whatever design they appear on. However, this collaboration does them with with restraint, knowing that a little goes a long way. This means that you won't tire of these wonderfully understated pieces and be able to wear them again and again. The capsule collection is available at the POOL aoyama’s Tokyo retail location for those who just can't get enough. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 41% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Understated Floral Trends:** This trend of using understated floral patterns can be applied to fashion, home decor, and stationary industries to offer a fresh take on classic designs. - **Floral Collaboration Collections:** The trend of collaborating with floral experts can be applied to fashion, beauty and decor industries to bring a sense of uniqueness and nature-inspired designs to the collections. - **Minimalist Aesthetic Collections:** The trend of minimalist designs can be infused with various aesthetics such as floral, giving way to a niche market of consumers looking for unique yet simple designs. ### Industries Being Reshaped - **Fashion Industry:** By incorporating understated floral patterns into their designs, fashion brands can create a fresh and unique appeal. - **Home Decor Industry:** Designers of home decor items can incorporate minimalist floral patterns to create elegant and nature-inspired products. - **Stationery Industry:** By collaborating with experts in floristry, stationary brands can create unique and premium flower-inspired products for consumers looking for natural elements in their daily lives. ## Related on Trend Hunter - [Playful Apparel Collabs](https://www.trendhunter.com/trends/stoney-clover-lane-x-roller-rabbit.md) - [Sporty Resort Capsules](https://www.trendhunter.com/trends/paper-x-four-seasons.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Nature-Inspired Streetwear Capsules](https://www.trendhunter.com/trends/the-fruit-stand-1.md) - [Practical Floral-Inspired Sneakers](https://www.trendhunter.com/trends/floral-sneakers1.md) - [Streetwear Collab Stools](https://www.trendhunter.com/trends/banknote-stool.md) - [Exclusive Resort Capsules](https://www.trendhunter.com/trends/st-regis-hotels-resorts.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Museum-Collaborative Streetwear Series](https://www.trendhunter.com/trends/the-van-gogh-musum.md)