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# Gnarly Graffiti Caps
Stussy X REAS Capsule Collection is Sick for the Street

By Christina Butty | Published 2009-07-08 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-x-reas-capsule-collection
References: [hypebeast](http://hypebeast.com/2009/07/reas-for-stussy-2009-summer-collection/) & [stussy](http://www.stussy.com)

Edgy clothing line Stussy has teamed up with [street artist](https://www.trendhunter.com/trends/stash-1) REAS to produce a [capsule clothing collection](https://www.trendhunter.com/trends/neighborhood-x-chito).

This Stussy X REAS collection will become available in July online at Stussy.com as well as in their chapter stores.

Stussy is widely known for their fun collaborations and the Stussy X REAS collection will include apparel, accessories, and collectible [Medicom Toy](https://www.trendhunter.com/trends/bape-x-medicom-toy-30th) toys for Summer 2009.

**Implications** - With graffiti art accepted by the mainstream, many brands are capitalizing on its success. Street art has finally been given the credit it deserves thanks to artists like Banksy who prove that this artistic medium is more than just vandalism. Since then, designers are putting elements of this urban art onto products that have that street edge consumers are looking for.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 45% | Activity: 46% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Graffiti-inspired Fashion:** The collaboration between Stussy and REAS highlights the growing trend of incorporating graffiti art into clothing and accessories.
- **Mainstream Acceptance of Street Art:** The success of graffiti artists like Banksy has led to a greater acceptance of street art in mainstream culture, creating opportunities for brands to incorporate urban art into their products.
- **Collaborative Capsule Collections:** The Stussy X REAS collaboration is part of a larger trend of brands teaming up with artists to create limited edition collections, appealing to consumers who are looking for unique and exclusive products.

### Where This Applies

- **Fashion and Apparel:** The fashion industry can explore graffiti-inspired designs to cater to a demographic that appreciates street art culture.
- **Streetwear:** Streetwear brands can leverage the growing popularity of graffiti-inspired fashion to provide edgy and urban clothing options.
- **Art and Design:** Art and design industries can embrace the mainstream acceptance of street art by incorporating graffiti elements into various products, from home decor to stationery.

## Related on Trend Hunter

- [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)
- [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md)
- [90s Graffiti Culture-Inspired Streetwear](https://www.trendhunter.com/trends/subware.md)
- [Graffiti Artist-Collab Streetwear](https://www.trendhunter.com/trends/ja-one-xtc.md)
- [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md)
- [Graffiti Artist-Made Rare Sneakers](https://www.trendhunter.com/trends/stash-1.md)
- [Experimental Streetwear Collaborations](https://www.trendhunter.com/trends/ksubi-4.md)
- [Graphic Collaborative Streetwear](https://www.trendhunter.com/trends/born-online.md)
- [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)
