# Hawaiian Urban Streetwear Stussy x Kicks/Hi 'You Know Where We Stay' Has Island Swag By Matt Ho | Published 2011-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-x-kicks-hi-you-know-where-we-stay References: [f5torefresh](http://f5torefresh.com/2011/06/03/stussy-x-kickshi-you-know-where-we-stay-t-shirts/) & [kickshawaii](http://kickshawaii.com/new/brand/) Stussy continues to release more clothes for this season. The latest effort is a collaborative series of apparel entitled Stussy x Kicks/Hi 'You Know Where We Stay.' As a longtime collaborator, Kicks/Hi is bringing some island flavor to the Stussy family. The shirts are minimalist, with the phrase "You Know Where We Stay" written in colors that represent the Hawaiian sunset atop a single-hued tee. The reverse shows off the brands' logos stacked neatly on top of one another as an acknowledgment to the collaboration. The Stussy x Kicks/Hi 'You Know Where We Stay' will have four colorways available with black, white, gray and red as an option. The series is set for release on June 4 at Kicks/Hi retailers. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 36% | Activity: 5% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Urban Streetwear:** The Stussy x Kicks/Hi 'You Know Where We Stay' collaboration showcases the trend of streetwear brands partnering with local retailers to create unique apparel. - **Minimalist Apparel Design:** The minimalist design aesthetic seen in the Stussy x Kicks/Hi collection reflects the trend of clean and simple clothing designs gaining popularity in the streetwear industry. - **Regional Brand Representation:** The use of colors representing the Hawaiian sunset in the Stussy x Kicks/Hi collection taps into the trend of brands incorporating regional elements to create a sense of local identity. ### Where This Applies - **Streetwear Fashion:** The Stussy x Kicks/Hi collaboration highlights the opportunities for growth and innovation in the streetwear industry through unique partnerships and regional brand representation. - **Apparel Retail:** The release of the Stussy x Kicks/Hi collection at Kicks/Hi retailers showcases the potential for retailers to attract customers and drive sales through exclusive collaborations with popular streetwear brands. - **Fashion Design:** The minimalist design approach of the Stussy x Kicks/Hi collection presents opportunities for fashion designers to experiment with clean and simple aesthetics in their own apparel creations. ## Related on Trend Hunter - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Collaborative PatGraphic T-Shirts](https://www.trendhunter.com/trends/respect-tee.md) - [Collaborative Multi-Material Sneakers](https://www.trendhunter.com/trends/ld1000-sneaker.md) - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Streetwear-Informed Surfboards](https://www.trendhunter.com/trends/nike-and-stssy.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md)