# Sin City Fashion Lookbooks The Stussy Vegas Day Trip Video Shows off New Looks West Coast Style By Matt Ho | Published 2011-07-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-vegas-day-trip References: [highsnobiety](http://www.highsnobiety.com/news/2011/07/16/video-stussy-summer-2011-vegas-day-trip/) & [vimeo](http://vimeo.com/26482007) This season's been impressive for [Stussy](https://www.trendhunter.com/trends/levis-x-stussy) and now the brand continues their hot streak by showing off some new looks with the Stussy Vegas Day Trip. Even though the [West Coast](https://www.trendhunter.com/trends/intention-based-social-app) brand has already shown off a string of releases, they continue to dazzle with the newly released Stussy Vegas Day Trip clip. The short, but sweet, video shows a group of friends enjoying the deserts of Sin City. Towards the end, they go cool off in a pool for a night swim -- not a bad way to start and end the day if you ask me. As for the clothes, it's hard to tell, but it looks like an abundance of [swimwear and casual clothing](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler) that the brand is known for. So far Stussy has been solid in everything they've done. Hopefully fans will see more of what's shown in the clip soon. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 52% | Activity: 39% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **West Coast Fashion:** Opportunities for disruptive innovation in creating fashionable yet comfortable West Coast attire for all occasions. - **Swimwear Trend:** Opportunities for creating a unique line of swimwear by mixing edgy and classic styles to appeal to a broader audience. - **Day-to-night Attire:** Opportunities for creating fashion lines that are both suitable for daytime and nighttime wear to cater to the active lifestyles of fashion-conscious individuals. ### Where This Applies - **Fashion:** Disruptive innovation opportunities in creating reasonable, fashionable clothing items for young adults who love sportswear. - **Tourism:** Disruptive innovation opportunities in partnering with fashion brands to promote their product lines in tourism videos and advertisements. - **Swimwear:** Disruptive innovation opportunities in creating high-quality, stylish swimwear targeted specifically at active individuals who seek quality garments that blend comfort and style. ## Related on Trend Hunter - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md)