# Exclusive Toronto Streetwear Launches Stussy Toronto's Re-Opening Will Feature Unique Apparel By Riley von Niessen | Published 2017-04-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-toronto References: [hypebeast](https://hypebeast.com/2017/4/stussy-toronto-store-re-opening) & [instagram](https://www.instagram.com/stussytoronto/?hl=en) After it's store on Queen Street West was taken over by Shinola, Stussy Toronto is set to re-open its doors in the city's Chinatown area. The new location is at 241 Spadina Avenue, and will be open from 11 a.m. until 7 p.m. on weekdays, and 11 a.m. until 5 p.m. on weekends. To celebrate the official re-opening on April 8th, Stussy Toronto will be offering a range of apparel that boasts of the city. For example, a gray crewneck states "Stussy Toronto" on the back in Chinese-inspired lettering, along with the image of a dragon. A white tee features similar motifs, and states the address of the new location as well. Also featured in the collection are sweatpants, long-sleeve shirts, and various other graphic tees. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Localized Streetwear:** The trend of incorporating city-specific references into fashion is growing, providing opportunities for brands to develop unique designs. - **Bilingual Design:** Designing graphic apparel with Chinese lettering in addition to English can be seen as a disruptive innovation, catering to multicultural markets. - **Pop-up Store Marketing:** Temporary pop-up shops can drive interest and hype for local fashion brands, and be a way to test new markets before committing to a permanent physical location. ### Who This Affects Most - **Fashion:** The apparel industry can incorporate localized elements into their designs, catering to specific city markets. - **Retail:** Temporary pop-up stores can create opportunities for brands to create buzz and test new markets in various locations. - **Marketing:** Incorporating culturally specific designs and marketing strategies can be an innovative way to reach new demographics and build brand awareness. ## Related on Trend Hunter - [Elevated Flagship Stores](https://www.trendhunter.com/trends/toronto-eaton-centre-store.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md) - [Localized Retail Experiences](https://www.trendhunter.com/trends/uniqlo-sherway.md) - [Retail Expansion Strategies](https://www.trendhunter.com/trends/uniqlo-new-toronto-location.md) - [Canadian Outerwear Mall Debuts](https://www.trendhunter.com/trends/moose-knuckles-1.md) - [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Calming Aesthetic Menswear Stores](https://www.trendhunter.com/trends/stffa.md)