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# Streetwear Air Fresheners
Stussy Collaborates with Kuumba for "World Tribe" Room Spray

By Marissa Brassfield | Published 2009-03-02 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-kuumba-world-tribe
References: [hypebeast](http://hypebeast.com/2009/03/stussy-x-kuumba-international-world-tribe-air-freshner/) & [slamxhype](http://slamxhype.com/fashion/stussy-air-freshener-â€œworld-tribeâ€-by-kuumba-international/)

Lifestyle brand [Stussy](https://www.trendhunter.com/trends/stssy-jewelry-line) has collaborated with Japanese fragrance brand [Kuumba International](https://www.trendhunter.com/trends/smoke-as-ritual) for "World Tribe," an aerosol air freshener. At first glance, it's an unusual move for both brands. Kuumba is best known for their incense sticks, while I'd associate Stussy more with an aerosol spray paint can than an aerosol air freshener.

Even so, Stussy has frequently used the tagline "Fresh Gear." Perhaps this air freshener is a more logical branding move than I thought. After all, surfers, skaters and their peers surely want their homes to smell as fresh as their gear, right?

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 7% | Activity: 19% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Leaders](https://www.trendhunter.com/leaders)

## Key Themes

### What's Driving This Trend

- **Collaborative Fragrance Products:** The collaboration between Stussy and Kuumba showcases a trend of brands coming together to create unique fragrance products.
- **Expanding Brand Perception:** Stussy's venture into aerosol air fresheners demonstrates a trend of brands branching out into unexpected product categories to attract new customers.
- **Lifestyle Scent Enhancements:** The World Tribe air freshener highlights a trend of lifestyle brands offering scented products that enhance the overall experience for their target audience.

### Who This Affects Most

- **Fragrance:** The collaboration between Stussy and Kuumba represents a disruptive innovation opportunity for fragrance companies to collaborate with fashion brands and create unique scent products.
- **Fashion:** Stussy's collaboration with Kuumba opens up a potential disruption in the fashion industry by introducing fragrance-enhanced products to appeal to a broader consumer base.
- **Home Decor:** The World Tribe air freshener reflects an opportunity for home decor companies to incorporate desirable scent offerings into their product lines, aligning with the preferences of lifestyle-oriented consumers.

## Related on Trend Hunter

- [Nostalgic Summer Air Fresheners](https://www.trendhunter.com/trends/air-fresheners.md)
- [Natural Oil Air Fresheners](https://www.trendhunter.com/trends/natural-air-freshener-sprays.md)
- [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md)
- [Streetwear-Themed Aroma Diffusers](https://www.trendhunter.com/trends/bearbrick-aroma-ornaments.md)
- [Scent-Infused Apparel](https://www.trendhunter.com/trends/stealie-hoodie.md)
- [Hangable Fragrance Tags](https://www.trendhunter.com/trends/fragrance-tags.md)
- [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)
- [CBD-Infused Room Fresheners](https://www.trendhunter.com/trends/cbd-live-natural-room-freshener.md)
- [Special-Edition Collab Luxury Cars](https://www.trendhunter.com/trends/spirit-of-ecstussy.md)