# West Coast Camo Streetwear The Stussy Hurricane Collection Arrives With New Flashy Outfits By Matt Ho | Published 2011-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-hurricane-collection References: [hypebeast](http://hypebeast.com/2011/06/stussy-2011-springsummer-hurricane-collection/) & [stussy.jp](http://stussy.jp/blog/2011/06/26/2011-summer-exclusive-01-hurricane/) Once again, [Stussy](https://www.trendhunter.com/trends/stssy-4) is back with another series of outfits dubbed the Stussy Hurricane Collection. Apparently, the [Vans](https://www.trendhunter.com/trends/yusuke-hanai-2) Sk-8 Hi sneakers were just a preview of the Stussy Hurricane Collection and it certainly was a treat. With the rest of the family unveiled, you can see that the [west coast brand](https://www.trendhunter.com/trends/california-summer) hasn't lost its touch yet. This series of outfits contain several graphic tees and camo themes that are actually a lot more flashier than what Stussy normally does with its shirts. There are also sneakers, a fisherman hat, blue camo shorts and a series of pouches in the collection that's perfect for holding items with when you're out. So far, Stussy has been impressive this season with what they're producing. The Hurricane Collection is definitely one to look out for in stores. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 49% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Flashy Camo Streetwear:** Disruptive innovation opportunity: Create a line of streetwear that combines flashy graphics and camo prints to appeal to fashion-forward consumers. - **Graphic Tees and Sneakers:** Disruptive innovation opportunity: Design a collection of graphic tees and sneakers that feature bold, eye-catching designs to stand out in the market. - **Functional Accessories:** Disruptive innovation opportunity: Develop a range of stylish and functional accessories, such as pouches and hats, that complement streetwear outfits and offer added utility for consumers. ### Sectors Adopting This - **Fashion/apparel:** Disruptive innovation opportunity: Implement technology-driven solutions, such as augmented reality (AR) fitting rooms, to enhance the online shopping experience and increase customer satisfaction. - **Streetwear:** Disruptive innovation opportunity: Utilize sustainable materials and ethical manufacturing practices to create eco-friendly streetwear collections and tap into the growing demand for sustainable fashion. - **Footwear:** Disruptive innovation opportunity: Explore collaborations with artists and designers to create limited edition sneaker collections that blend fashion and art, appealing to sneaker enthusiasts and collectors. ## Related on Trend Hunter - [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md) - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Summer-Ready Premium Fashion](https://www.trendhunter.com/trends/california-summer.md) - [Surf-Inspired Skate Collections](https://www.trendhunter.com/trends/yusuke-hanai-2.md)