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# Simple Seasonal Streetwear
The New Stussy Collection Swaps Bold Branding for Patterns and Solids

By Riley von Niessen | Published 2016-10-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-collection
References: [hypebeast](http://hypebeast.com/2016/10/stussy-2016-holiday-collection) & [stussy](http://www.stussy.com/)

Sussy has been busy dropping fresh apparel, branded products and taking part in a series of collaborative efforts as of late -- including the [Stussy](https://www.trendhunter.com/trends/stssy-4) collection of women's underwear that was done with Naked which features a selection of tees with graphics from the ever-popular [Peanuts cartoons](https://www.trendhunter.com/trends/market-x-peanuts) and even a rug that was made with Gallery 1950.

For its [holiday series](https://www.trendhunter.com/trends/pyra-scenic-route), the streetwear brand offers apparel that features branding that's more minimal than usual -- with Stussy's name appearing in small lettering on the front of the apparel and sometimes down the sleeves. Overall, the apparel in the latest Stussy collection is well-structured and simplistic, with menswear staples making up the majority for a timeless look that's easily incorporated into everyday wear.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 97% | Activity: 90% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Minimalistic Streetwear:** Disruptive innovation opportunity: Create a line of apparel featuring minimal branding and simplistic designs.
- **Collaborative Merchandise:** Disruptive innovation opportunity: Partner with other popular brands to create unique and exclusive collections of merchandise.
- **Timeless Designs:** Disruptive innovation opportunity: Create a line of clothing that consists of classic menswear staples that are easily incorporated into everyday wear.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunity: Use sustainable materials for clothing production while ensuring affordability to appeal to eco-conscious consumers.
- **Retail:** Disruptive innovation opportunity: Utilize technology such as virtual reality to enhance the in-store retail experience for customers.
- **Media and Entertainment:** Disruptive innovation opportunity: Partner with popular media franchises to feature their characters and designs on clothing and other merchandise.

## Related on Trend Hunter

- [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md)
- [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md)
- [Streetwear Brand Jewelry Lines](https://www.trendhunter.com/trends/stssy-jewelry-line.md)
- [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md)
- [Streetwear-Informed Sleek Sunglasses](https://www.trendhunter.com/trends/stssy-eyegear-1.md)
- [Holiday Character Streetwear](https://www.trendhunter.com/trends/anti-social-social-club-sanrio.md)
- [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)
- [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md)
- [Cozy Berry-Colored Bedding](https://www.trendhunter.com/trends/stussy-2.md)