# Preppy Skater Menswear The Stussy 2010 Spring Collection Combines Two Very Different Fashion World By Alex Scott | Published 2010-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/stussy-2010-spring-collection References: [hypebeast](http://hypebeast.com/2010/03/stussy-deluxe-2010-springsummer-collection/) & [stussy](http://www.stussy.com/#/deluxe/collection/tops) Known more for their streetwise and graffiti-riddled clothing, it seems funny for [Stussy](https://www.trendhunter.com/trends/stssy-4) to be making the leap into more [ivy league apparel](https://www.trendhunter.com/trends/west-coast-ivy-collection). That being said, it looks as if they have done a good job making that transition with some pretty hip looking pieces. The Stussy 2010 Spring Collection banks on the ever-increasingly popularization of the [nerdy/urban hybrid look](https://www.trendhunter.com/trends/mountain-ivy). Featuring both traditional checkered shirts and contemporary lids, the Stussy 2010 Spring Collection covers such a broad range that it should be able to appeal to nearly everyone. That's what you call a clever marketing startegy ladies and gentlemen. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 66% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Preppy Streetwear:** Disruptive innovation opportunity: Create a line of preppy streetwear that combines clean-cut, preppy styles with urban and streetwear influences. - **Nerdy/urban Hybrid:** Disruptive innovation opportunity: Develop a line of clothing that combines elements of nerdy, intellectual style with urban streetwear to cater to the ever-growing popularity of this fashion trend. - **Broad Appeal Fashion:** Disruptive innovation opportunity: Design a clothing collection that covers a broad range of styles to appeal to a wide range of consumers, offering something for everyone. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Introduce innovative designs and concepts in the fashion industry, incorporating various styles and creating unique combinations. - **Streetwear:** Disruptive innovation opportunity: Revolutionize the streetwear industry by merging preppy and urban styles, attracting a wider customer base. - **Youth Fashion:** Disruptive innovation opportunity: Create trendy youth fashion that combines elements of preppy and urban styles, catering to the evolving preferences of young consumers. ## Related on Trend Hunter - [Co-Branded Californian Streetwear](https://www.trendhunter.com/trends/levis-x-stussy.md) - [Graphic Garment-Dyed Streetwear](https://www.trendhunter.com/trends/stssy-and-levis-1.md) - [Premium Streetwear-Informed Eyewear](https://www.trendhunter.com/trends/stssy-eyewear.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Spring-Ready Textural Sneakers](https://www.trendhunter.com/trends/stssy-and-converse.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Streetwear-Inspired Eyewear Capsules](https://www.trendhunter.com/trends/stussy-5.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md)